Celebrity & Influencer Relations Specialist

Location SeoulSeoulSouth Korea
Type Full-Time
Seniority Mid-Level
Posted Feb 7, 2026
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Join Louis Vuitton in Seoul as a Celebrity & Influencer Relations Specialist. Support PR and marketing strategies in the luxury fashion industry.

Overview

Louis Vuitton, a prestigious brand under the umbrella of the LVMH conglomerate, is renowned for its unparalleled craftsmanship and innovation in the luxury fashion sector. As an employer, Louis Vuitton offers a dynamic and inspiring work environment, fostering creativity and excellence across its global operations.

Role & Responsibilities

  • Support all celebrity and influencer activities across categories including Fashion, Watches, Jewelry, Beauty, Corporate, Art & Culture.
  • Plan and execute celebrity and influencer marketing initiatives by identifying opportunities and challenges, and developing strategic action plans.
  • Source and shortlist suitable influencers for each activation and occasion, considering brand fit, audience relevance, and campaign objectives.
  • Maintain daily communication with talent agencies regarding product loans, placements, and related requests.
  • Prepare contracts for ad hoc celebrity and Key Opinion Leader (KOL) endorsements and partnership projects.
  • Coordinate TV and drama placements, including providing on-site assistance when required.
  • Manage sample and product pulls for celebrity and influencer requests; support dressing opportunities and handle daily operational needs.
  • Efficiently coordinate logistics for celebrity appearances and events to ensure seamless and successful execution.
  • Negotiate fees and related expenses for celebrity staff, including stylists, glam teams, and accompanying crew.
  • Process payments in accordance with the scheduled payment timelines and ensure timely disbursement of related costs.
  • Communicate with headquarters regarding celebrity dressing requests, coordination, and approvals.
  • Monitor and track daily celebrity and influencer exposure, conduct competitive research, and compile weekly and monthly reports.
  • Stay up to date on industry trends, news, and relevant developments in the entertainment landscape.
  • Prepare regular reports on ambassador activities, competitor movements, and campaign performance.
  • Work closely with talent agencies and management teams to ensure clear communication, goal alignment, contract coordination, and smooth logistics.
  • Build and maintain strong relationships with celebrities and key industry partners, including stylists, editors, and production teams.

Qualifications

  • Minimum 4 years of related work experience in PR, VIP, marketing, or similar fields.
  • In-depth knowledge and understanding of the luxury fashion market.

Skills

Sophisticated communication skills for soft negotiation. Outstanding interpersonal skills with the ability to develop and maintain relationships. Ability to handle multiple priorities in a fast-paced, multi-dimensional environment. Highly agile and able to execute while dealing with ambiguity.

Experience

Minimum 3 years of experience in a related field such as PR, VIP, or marketing.

Benefits

Louis Vuitton offers a comprehensive benefits package, including health coverage, employee discounts, and opportunities for professional development within the LVMH group.

Culture

The work environment at Louis Vuitton is characterized by a commitment to creativity, innovation, and excellence. Employees are encouraged to think outside the box and contribute to the brand's legacy of luxury and sophistication. The company values diversity and fosters a culture of inclusivity and collaboration.