Senior Marketing Specialist

Overview

Loro Piana is a heritage luxury maison renowned for its artisanal textiles and refined ready-to-wear and accessories. As part of the LVMH group, the brand combines meticulous craftsmanship with discreet exclusivity, servicing an international clientele through a selective retail network and experiential brand activations.

Role & Responsibilities

• Plan and execute in-store events, trunk shows, retail animations and pop-ups across Hong Kong, Macau, Singapore, Bangkok, Australia and Taiwan in collaboration with HQ and local retail teams.
• Act as primary liaison between Marketing and Retail, ensuring event concepts and campaign visuals translate seamlessly to store-level execution and elevate client experience.
• Coordinate external agencies and vendors, managing timelines, budgets, deliverables and on-site logistics to guarantee flawless activations aligned with brand standards.
• Support store-level brand communications and landlord relations to maximise visibility and partnership opportunities within premium retail environments.
• Work closely with CRM and Retail teams to support client recruitment and engagement initiatives, assisting in activation of programs that expand the client base across APAC.
• Provide administrative and operational support including invoicing, vendor coordination, budget tracking and other project-related logistics.

Qualifications

• Minimum 5 years of relevant marketing experience with demonstrated expertise in retail marketing and event management.
• Proven experience working with external agencies and coordinating multi-market projects across APAC.
• Strong organisational skills with the ability to manage multiple concurrent projects while maintaining high standards of quality.
• Excellent interpersonal and communication skills, with experience liaising between corporate teams and store operations.
• Prior experience within the luxury sector or premium lifestyle brands is strongly preferred.

Skills

Experience

Minimum 5 years of marketing experience, including hands-on retail marketing and event management; prior luxury brand experience and multi‑market APAC exposure (HK, SG, Bangkok, Australia, Taiwan) highly advantageous.

Education

Bachelor's degree in Marketing, Business, Communications or related field; postgraduate qualification in marketing or luxury brand management advantageous.

Culture

The workplace culture emphasises craft, discretion and attention to detail consistent with Loro Piana’s artisanal heritage. Teams operate collaboratively across disciplines and markets, prioritising elevated client service and meticulous execution of high‑end retail experiences.