Boutique Manager
Longines is hiring a Boutique Manager in Sydney — manage the Longines boutique at Westfield Sydney and lead sales, team and client experience.
Overview
Longines is a Swiss maison renowned for its horological heritage and elegant design language, and is part of the Swatch Group. The brand combines technical expertise in timekeeping with a global luxury retail footprint, offering a structured, product-focused workplace that emphasises client service, craftsmanship and brand stewardship.
Role & Responsibilities
- Lead daily boutique operations at the Longines Westfield Sydney location to meet sales targets and brand standards.
- Recruit, mentor and coach boutique staff; set objectives, conduct performance reviews and deliver ongoing product and service training.
- Drive luxury clienteling activities and CRM programmes to cultivate high-value and repeat clientele.
- Manage stock flow and inventory control, including acceptance, secure storage, merchandising and loss-prevention procedures.
- Implement visual merchandising and in-store presentation directives to uphold Longines’ aesthetic and merchandising calendar.
- Coordinate after-sales service, warranty handling and liaison with service centres to ensure superior client satisfaction.
- Produce regular commercial reporting (sales KPIs, conversion, average transaction value) and act on insights to optimise performance.
- Ensure compliance with internal controls, cash handling procedures and local regulatory requirements.
Qualifications
- Proven management experience in luxury retail, ideally within watches or jewellery boutiques.
- Demonstrated track record of achieving and exceeding sales targets through team leadership and client development.
- Strong commercial acumen with experience analysing retail KPIs and implementing corrective actions.
- Excellent interpersonal and coaching skills, with the ability to develop a high-performing sales team.
- High standard of professionalism, discretion and a customer-centric approach appropriate to a luxury environment.
Skills
Experience
Minimum 3–5 years of progressive experience in luxury retail management, with direct responsibility for store performance, team supervision and client development; prior experience in watches or jewellery is highly desirable.
Education
Bachelor’s degree or diploma in business, retail management, hospitality or a related discipline preferred; equivalent demonstrable retail experience will be considered.
Culture
Longines fosters a culture rooted in heritage, precision and understated elegance. As part of the Swatch Group, the brand offers a professional retail environment that values craftsmanship, rigorous product knowledge and a service-oriented approach to cultivating long-term client relationships.