Retail Marketing Assistant

Location ParisIle-de-FranceFrance
Type Full-Time
Seniority Intern
Posted Mar 2, 2026
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Join Groupe Bon Marché in Paris as a Retail Marketing Assistant. This full-time apprenticeship offers a unique opportunity to support 360-degree marketing campaigns and brand partnerships in the luxury retail sector.

Overview

Groupe Bon Marché, a distinguished entity within the Selective Distribution business group, is renowned for its commitment to excellence and innovation in the luxury retail sector. As part of a prestigious conglomerate, the company offers unparalleled opportunities for professional growth and development in a dynamic and creative environment.

Role & Responsibilities

  • Support the implementation of 360-degree marketing campaigns, assisting project managers with in-store thematic execution.
  • Coordinate with internal teams including creation, merchandising, and retail to ensure cohesive campaign delivery.
  • Propose customer experiences through collaborations, partnerships, and in-store animations.
  • Contribute to the 360-degree communication plan, encompassing CRM, digital, and public relations.
  • Manage product selection in collaboration with internal teams and oversee operational follow-up of animations and campaign evaluations.
  • Assist in organizing in-store events with brand partners, ensuring effective communication and coordination for asset collection each season.
  • Ensure optimal brand visibility in-store through signage coordination.
  • Support project managers in organizing key events such as inaugurations, commercial highlights, and clienteling events.
  • Coordinate various stakeholders, including internal teams, service providers, and partners, to ensure successful event execution.
  • Contribute to logistics, operational follow-up, and post-event evaluations.
  • Conduct regular competitive benchmarking across categories, including department stores, retail stores, digital platforms, and new concepts.
  • Share competitive insights during team meetings.

Qualifications

  • Master's level education
  • Previous experience in luxury retail is advantageous
  • Fluency in both English and French

Skills

Proficiency in Microsoft Office Suite Proactivity Excellent organizational and project management skills Strong interpersonal skills and effective communication Curiosity and creativity Sensitivity to cultural and artistic domains Affinity for the luxury sector

Experience

Beginner level experience in a relevant field.

Education

Master's degree

Benefits

Opportunities for career advancement and professional development within a leading luxury retail group.

Culture

Groupe Bon Marché fosters a culture of creativity, innovation, and excellence, encouraging employees to explore and develop their talents in a supportive and dynamic environment. The company values diversity and inclusion, promoting a collaborative workplace where ideas are shared and innovation thrives.