CRM Project Management Intern

Location ParisÎle-de-FranceFrance
Type Internship
Seniority Intern
Posted Mar 15, 2026
Apply Now

Le Bon Marché (Paris) seeks a CRM Project Management Intern — 6‑month marketing relations internship starting July 2026.

Overview

Le Bon Marché Rive Gauche is Paris’s landmark luxury department store, recognised for a curated, avant‑garde selection of brands and a distinctive architectural concept. Operated within Groupe Bon Marché and positioned in LVMH's selective retailing universe, the maison services both international tourists seeking an authentic Parisian experience and a discerning local clientele.

Role & Responsibilities

  • Support the CRM team in producing print and digital communication materials linked to the loyalty programme and client/partner activations.
  • Coordinate creative production: develop timelines, write briefs, prepare copy, organise shoots and liaise with internal designers and external agencies.
  • Assemble final newsletters within the CRM/email tool and supervise print production and mailings.
  • Analyse campaign performance using defined KPIs and prepare reporting for the CRM team.
  • Update and optimise existing communication assets, including copy revisions, translations and conditions.
  • Produce internal communication materials in collaboration with CRM project managers.
  • Conduct competitive monitoring and prepare benchmarks aligned with CRM needs.
  • Support budgetary and administrative follow‑up (estimates, invoices, and event result reporting).

Qualifications

  • Currently enrolled in a Bac+4/5 (master's-level) programme in business, communications or marketing.
  • Strong organisational rigor, attention to detail and ability to manage multiple production deadlines.
  • Creative sensibility with an aptitude for written content and storytelling.
  • Genuine interest in the luxury sector and gastronomy, and a desire to work in a collaborative, people‑centred team.
  • Familiarity with Adobe Photoshop and basic graphic production workflows is a plus.
  • Available for a 6‑month full‑time internship beginning July 2026.

Skills

Marketing communications production (print & digital) Campaign copywriting and editorial review Project coordination with designers and external agencies Newsletter assembly and distribution processes Campaign KPI analysis and reporting Creative optimisation and asset maintenance Budget and vendor administration Competitive benchmarking Adobe Photoshop

Experience

Entry‑level; ideal candidate is a current master's‑level student. No extensive professional experience required; prior internships in CRM, marketing or communications are advantageous.

Education

Enrolled in a Bac+4/5 (Master's-level) programme in Business, Marketing or Communications.

Culture

Le Bon Marché blends a rigorous retail savoir‑faire with a cultivated creative identity, fostering close collaboration between marketing, visual and commercial teams. The maison values diversity and inclusion and offers an environment where aesthetic excellence and meticulous client service are central to daily work.