CRM & Promotions Intern

Overview

Groupe Bon Marché is a flagship Parisian department store group renowned for curated luxury merchandising and high-touch customer service. As part of the broader LVMH family of maisons, the organisation combines heritage retailing with contemporary marketing and digital initiatives, operating in a cross‑functional, client‑centric environment.

Role & Responsibilities

• Assist the CRM & Promotion Manager and team in the end‑to‑end execution of client communications and promotional activities.
• Create and assemble email campaigns: concepting, template creation, campaign scheduling, briefing art direction and external agencies, building final newsletters in the campaign tool, and coordinating deliverability and routing.
• Coordinate client SMS campaigns and ensure alignment with overall CRM planning.
• Monitor CRM performance and consolidate post‑campaign KPIs and reporting.
• Maintain and update existing communication assets: creative optimization, copy updates, translations and legal conditions.
• Support the operational implementation of print and digital in‑store communication materials and signage linked to promotions and retail activations.
• Follow up in store to ensure correct installation of POS materials (PLV) and program in‑store screens.
• Conduct competitor monitoring to inform CRM and in‑store communication tactics.

Qualifications

• Currently enrolled in a Master’s level programme (Bac+4/5) in business school or university with a specialisation in Communication or Marketing.
• Fluent written and spoken French and English.
• First relevant internship or similar experience preferred, ideally in CRM, customer communications or retail marketing; knowledge of department stores and the luxury sector is an advantage.
• Autonomous, creative and proactive with strong organisational rigour and attention to detail.
• Client‑ and results‑oriented with good numerical literacy and the ability to work collaboratively across multiple internal and external stakeholders.

Skills

Experience

Beginner level; one prior internship or similar exposure to CRM, client communications or retail marketing is desirable. Experience within department stores or luxury retail is a plus.

Education

Currently pursuing a Master’s (Bac+4/5) in Business, Communications or Marketing.

Culture

The organisation blends the heritage and high standards of a Parisian grand magasin with modern marketing and digital practices. Teams operate in a collaborative, fast‑paced retail environment where attention to client experience, creativity and cross‑disciplinary cooperation are prized.