Trade Marketing Specialist

Overview

Kering Eyewear is the eyewear house within the Kering group, developing premium and luxury optical and sun collections for a portfolio of internationally renowned brands (Gucci, Saint Laurent, Cartier, Balenciaga, Chloé, Alexander McQueen, etc.). The organization combines creative design, manufacturing expertise and a global commercial network to deliver high-value frames across luxury and sport & lifestyle segments.

Role & Responsibilities

• Support and implement 360° brand strategies for assigned brands across France and BELUX, ensuring alignment with global positioning, storytelling and visual identity.
• Manage product assortment: supervise seasonal launches and renewals, define store- and segment-specific assortments, and drive forecasts, replenishment and product availability.
• Localise and deploy global marketing and communications campaigns; produce and deliver on-brand local marketing plans, visibility campaigns and brand events.
• Develop and optimise distribution networks in-market, safeguarding brand coherence; ensure in‑store visibility via windows, POS, merchandising and sales training.
• Track performance and KPIs (sell‑in / sell‑out), evaluate ROI of trade marketing activities, maintain competitive intelligence and market trend analysis.
• Own marketing/activation budgets for the perimeter: prepare, monitor and prioritise spend to maximise return and profitability of actions.
• Collaborate cross-functionally with Trade Marketing, Marketing, Sales, Design, Supply Chain, Training and Go‑to‑Market teams and cascade key projects to the sales force.

Qualifications

• University degree in commerce, marketing or equivalent.
• Minimum three years' experience in trade marketing and/or brand management.
• Field commercial/retail sales experience is a strong advantage.
• Excellent oral presentation and stakeholder engagement skills.
• Strong analytical capability with comfort handling numerical data and KPIs.
• Proven project‑management skills and ability to deliver in a fast‑growing environment.
• Professional command of English (written and spoken).

Skills

Experience

At least 3 years of professional experience in trade marketing and brand management, preferably with hands‑on retail or field sales exposure in luxury, fashion or premium eyewear.

Education

University degree in commerce, marketing or equivalent.

Benefits

Emphasis on talent development, internal mobility and learning/growth opportunities as stated in the job description.

Culture

Kering Eyewear fosters a brand‑driven, creative and collaborative environment within the larger Kering luxury group. The company places a strong emphasis on talent development, internal mobility and building leadership capabilities across teams.