Senior Brand Manager, Smart Glasses

Location MilanLombardyItaly
Type Full-Time
Seniority Senior
Posted Dec 1, 2025
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Join Kering Eyewear in Milan as a Senior Brand Manager for Smart Glasses, leading innovative strategies in luxury eyewear. Apply now for this exciting opportunity in Italy.

Overview

Kering Eyewear, a distinguished member of the global luxury conglomerate Kering, stands as a formidable entity in the luxury eyewear sector. Renowned for designing, developing, manufacturing, and distributing eyewear that epitomizes creativity, innovation, and quality, Kering Eyewear's portfolio includes iconic brands such as Gucci, Cartier, Saint Laurent, and Bottega Veneta, among others. The company is dedicated to sustainability and excellence, continually redefining design to captivate consumers worldwide.

Role & Responsibilities

  • Lead the Smart Glasses category strategy, balancing technological innovation with brand identity.
  • Interpret market trends in wearable technology, AI, and digital lifestyle to create strategic opportunities.
  • Translate consumer insights and market analysis into impactful marketing initiatives.
  • Craft a compelling brand narrative around the technology, maintaining brand identity.
  • Collaborate with the Design team to drive the Smart Glasses collection plan.
  • Define pricing strategy consistent with brand image and market positioning.
  • Develop and manage the comprehensive marketing plan and budget.
  • Execute an integrated omnichannel go-to-market strategy with Business Development and Commercial teams.
  • Provide effective leadership to the team.

Qualifications

  • Master’s degree in Management, Marketing, or a related field.
  • 7+ years in a tech-driven brand, product, or marketing role within wearables, consumer electronics, smart health, or IoT.
  • Experience in fashion or luxury is advantageous.

Skills

Strong passion for technology, wearables, AI, and digital experiences. Curiosity, creativity, and entrepreneurial drive. Refined aesthetic sensitivity with a passion for luxury and fashion. Outstanding communication and project management skills. Fluency in English and Italian; other languages are a plus. Advanced proficiency with the MS Office suite.

Experience

7+ years in a tech-driven brand, product, or marketing role within wearables, consumer electronics, smart health, or IoT.

Education

Master’s degree in Management, Marketing, or a related field.

Benefits

Joining Kering Eyewear offers the opportunity to be part of a thriving team within a global luxury group, with endless possibilities for learning and growth. The company is committed to talent development and fostering internal mobility, promoting leadership skills and helping employees reach their full potential in a stimulating and fulfilling environment.

Culture

Kering Eyewear fosters a culture of creativity, innovation, and excellence, with a strong commitment to sustainability. The company values leadership skills and promotes a stimulating and fulfilling workplace environment, encouraging employees to reach their full potential.