Product Marketing Intern
Kering Eyewear in Shanghai seeks a Product Marketing Intern to support product storytelling, data analysis, PR and content for eyewear launches.
Overview
Kering Eyewear is the global leader in luxury and high-end eyewear, designing, developing, manufacturing and marketing frames and sunglasses across Luxury and Sport & Lifestyle segments. As part of the Kering group, the company leverages sector expertise and brand partnerships to combine creativity, craftsmanship and sustainability while supporting the growth of its brands worldwide.
Role & Responsibilities
- Support the product marketing team in crafting new product stories and positioning for launches.
- Collect and manage sell‑in and sell‑out data to monitor top model performance and identify potential best sellers.
- Coordinate with cross‑functional teams and external partners for PR sample logistics and manage PR seeding lists (KOL/KOC).
- Contribute to content production: Weibo copywriting for official channels, private‑domain PR content, and upgrades for B2B and B2C leaflets/brochures.
- Monitor fashion and eyewear market trends and competitor new launches to inform product strategy.
- Assist training team with document organization, supplier liaison and online platform management.
Qualifications
- Bachelor’s degree.
- Good command of English.
- Strong computer skills and comfort with data collection and basic analysis.
- Prior experience in cosmetics, consumer goods or fashion preferred; eyewear industry experience is a plus.
- Availability to work at least five days per week for a minimum period of three months.
Skills
Experience
Internship or early‑career experience in cosmetics, consumer goods or fashion is preferred. Direct eyewear experience is advantageous but not required.
Education
Bachelor’s degree
Culture
The workplace combines creative luxury brand culture with a commercially driven, collaborative environment fostered by the Kering group. Emphasis is placed on talent development, internal mobility and learning opportunities within an international, fast‑paced team.