Product Marketing Intern

Seniority Intern
Posted Jan 12, 2026

Join Kering Eyewear in Shanghai as a Product Marketing Intern. Contribute to luxury eyewear marketing in a global luxury group. Ideal for those with a background in fashion or consumer goods.

Overview

Kering Eyewear, a prominent division of the global luxury conglomerate Kering, stands as a leader in the luxury and high-end eyewear sector, encompassing both frames and sunglasses. The company is renowned for its unique portfolio of powerful brands, which it designs, develops, manufactures, and markets to discerning customers and consumers. Kering Eyewear is committed to pushing the boundaries of innovation and creativity in the eyewear industry, empowering its brands to achieve their artistic and financial potential in a sustainable manner.

Role & Responsibilities

  • Assist the product marketing team in crafting new product stories.
  • Collect and analyze sell-in and sell-out data to monitor sales performance and identify potential top sellers.
  • Coordinate with cross-functional teams and external partners for PR sample management and seeding lists.
  • Support PR and official Weibo copywriting, as well as upgrade B2B and B2C leaflets and brochures.
  • Assist in capturing fashion and eyewear market trends and monitor competitor launches.
  • Support the training team in organizing training documents, supplier connections, and online platform management.

Qualifications

  • Bachelor’s degree.
  • Proficiency in English and strong computer skills.

Skills

Strong analytical skills for data management. Excellent communication and coordination abilities. Proficiency in content creation and copywriting. Awareness of fashion and eyewear market trends. Organizational skills for training support.

Experience

Experience in cosmetics, consumer goods, or the fashion industry is required. A background in eyewear is advantageous.

Education

Bachelor’s degree

Benefits

Opportunity to be part of a global luxury group with a focus on talent development and internal mobility, fostering a stimulating and fulfilling work environment.

Culture

Kering Eyewear promotes a dynamic and innovative workplace culture, emphasizing leadership development and the realization of each employee's full potential. The company values creativity, sustainability, and the pursuit of excellence in all its endeavors.