Digital & E-Commerce Marketing Intern
Join Kering Eyewear in Shanghai as a Digital & E-Commerce Marketing Intern. Contribute to the luxury eyewear sector with a global leader in a dynamic environment.
Overview
Kering Eyewear, a distinguished subsidiary of the global luxury conglomerate Kering, stands as a leader in the luxury and high-end eyewear sector. Renowned for its innovative approach, Kering Eyewear designs, develops, manufactures, and markets an exclusive range of frames and sunglasses under a portfolio of powerful brands. The company thrives on creativity and sustainability, empowering its brands to excel and innovate within the eyewear industry.
Role & Responsibilities
- Manage PR/Digital Social/E-Commerce assets, including filing and quality control of local asset outputs.
- Support social media efforts by managing brand-owned media platforms and assisting in content calendar orchestration under various themes and promotional windows.
- Assist in the development of seasonal new launches, including new product pages and thematic landing pages, and collaborate with the E-Commerce team for in-store product display control.
- Support new brand campaigns by analyzing market competitors and aiding in strategy development for 360-degree launch preparations.
- Track and manage product seeding and Gift With Purchase (GWP) distribution to Key Opinion Leaders (KOLs) on a weekly basis.
- Compile monthly and project reports on PR exposure, digital social media, and campaign KOL seeding.
Qualifications
- Availability to work onsite for 4+ days per week, with a preference for a consecutive 6-month commitment.
- Proficiency in written and spoken English.
- Strong design aesthetics and creative thinking abilities.
- Entrepreneurial spirit with excellent communication skills and a results-driven mindset.
- Proficiency in PowerPoint and Excel; video editing skills are a plus.
- Prior internship experience in the beauty or FMCG industry is highly preferred.
Skills
Experience
Internship experience in the beauty or FMCG industry is highly preferred.
Benefits
The role offers an exceptional opportunity to join a thriving company within a global luxury group, providing endless possibilities for learning and growth. Kering is committed to talent development and fostering internal mobility, promoting leadership skills and helping employees reach their full potential in a stimulating and fulfilling workplace environment.
Culture
Kering Eyewear fosters a dynamic and innovative workplace culture, emphasizing creativity, sustainability, and employee development. As part of the Kering Group, the company values leadership and internal mobility, encouraging employees to explore their potential within a supportive and inspiring environment.