Brand Ambassador
Kering Eyewear Brand Ambassador in Zhejiang, China — retail-facing role driving in-store performance, trade marketing and retailer relationships.
Overview
Kering Eyewear is the eyewear division of the Kering Group, specialising in design, development and distribution of luxury and sport & lifestyle frames and sunglasses. The business partners with a portfolio of influential fashion houses and eyewear brands to deliver premium products globally, with a strategic focus on creativity, quality and sustainable practices. As part of Kering, the organisation emphasises talent development and internal mobility within a global luxury platform.
Role & Responsibilities
- Develop and execute a prioritized store visit plan in line with the sales cycle to deliver on key performance indicators and coverage targets.
- Build and maintain constructive relationships with store managers and sales teams; act as the primary brand contact for customer feedback and requests.
- Drive in-store brand performance to meet sales targets, support seasonal product launches and optimise product distribution under selective retail guidelines.
- Ensure retail standards for visual merchandising, product presentation and inventory levels are met and supervised across the client portfolio.
- Negotiate and increase brand visibility and in-store exposure; manage and protect brand image and assets at retail.
- Deliver product, brand and trade-marketing training to store staff to maximise commercial performance.
- Provide timely, accurate store visit reports; collect and synthesise customer feedback and analyse competitor activity and SKU performance (best-/slow-moving items).
Qualifications
- Proven experience in fashion/luxury, cosmetics or FMCG with a solid background in trade marketing and visual merchandising.
- Proficiency with Microsoft Office (Excel, Word, PowerPoint) for reporting and presentations.
- Basic English language ability.
- Strong interpersonal and negotiation skills, target-driven orientation, excellent communication and presentation abilities, and analytical aptitude.
- Willingness and availability for frequent travel.
Skills
Experience
Practical retail or field sales experience within fashion, luxury, cosmetics or FMCG channels with demonstrable trade-marketing and store activation achievements. Experience supporting product launches and managing retailer partnerships is expected.
Education
Bachelor's degree or equivalent in business, marketing, fashion or a related discipline preferred.
Culture
Kering Eyewear fosters a collaborative, creative and performance-driven environment aligned with the wider Kering Group ethos. The company values talent development, internal mobility and diversity, encouraging employees to grow professionally within a global luxury network while supporting sustainable and inclusive practices.