Brand Ambassador
Kering Eyewear Brand Ambassador in Guangdong, China — wholesale sales, client relations and store management.
Overview
Kering Eyewear is the dedicated eyewear division within the Kering Group, responsible for developing and distributing luxury eyewear for multiple fashion houses and licensed partners. As part of Kering, the business combines creative brand stewardship with global wholesale and retail expertise, offering structured talent development and internal mobility within a leading luxury conglomerate.
Role & Responsibilities
- Report to the Area Sales Manager and implement regional wholesale sales strategy aligned with brand priorities.
- Create and execute sales plans organised by the sales cycle and seasonal activations to achieve revenue targets.
- Develop and maintain constructive relationships with wholesale partners; act as the primary brand contact for customer feedback and commercial requirements.
- Support and supervise seasonal product launches at client accounts to ensure brand penetration and visibility.
- Ensure adherence to selective distribution guidelines and optimise brand placement across accounts.
- Manage store visitation programme to meet frequency KPIs, negotiate improved in-store exposure and protect brand image.
- Ensure compliance with visual merchandising standards and maintain adequate in-store product presentation and stock levels.
- Deliver product, brand and trade-marketing training to client staff and retail teams.
- Prepare timely, accurate client and store visit reports; collect and synthesise customer feedback.
- Analyse sell-through dynamics to identify best- and poor-performing styles and propose remedial commercial actions.
- Produce business reviews and plans required for internal meetings and management reporting.
Qualifications
- Bachelor’s degree or equivalent.
- Proven sales experience in fashion, luxury goods, cosmetics or fast-moving consumer goods; wholesale/B2B client management preferred.
- Proficiency with Microsoft Office applications.
- Basic proficiency in English.
- Strong communication, negotiation and relationship-management skills; target-driven orientation.
- Analytical mindset with ability to interpret sales data and translate insight into action.
- Willingness to travel frequently and work collaboratively within cross-functional teams.
Skills
Experience
Mid-level sales experience in luxury, fashion, cosmetics or FMCG with demonstrable wholesale or B2B client management exposure; field or store-facing experience is highly desirable.
Education
Bachelor’s degree or equivalent
Culture
Kering Eyewear cultivates a collaborative, high-performance culture rooted in creativity and professional development. The organisation emphasises talent mobility, leadership development and diversity, seeking to foster inclusive teams that support long-term career growth within the Kering Group.