Kering Digital Media Manager

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Seniority Senior
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Kering seeks a Digital Media Manager in Paris to lead Paid Social, Programmatic Display, Video and Search across Group brands.

Overview

Kering is a global luxury group that manages a portfolio of renowned Houses including Gucci, Saint Laurent, Bottega Veneta and others. The Group groups brand stewardship with centralized functions to support creative excellence, sustainable practices and global expansion. As an employer, Kering positions itself as a hub for cross-brand collaboration and strategic digital transformation across luxury categories.

Role & Responsibilities

  • Lead the planning, activation and full-funnel optimization of core digital media channels: Paid Social, Direct & Programmatic Display, Video and Integrated SEA/SEO in partnership with the Global media agency and brand media teams.
  • Define and implement cross-brand measurement frameworks and consistent KPIs for Paid Social, Display/Video and Search; align Maison teams on reporting and governance.
  • Design, oversee and translate digital media tests into business-oriented recommendations (optimal investment levels, omnichannel strategies, CRM–media synergies).
  • Ensure media-tech readiness and compliance: mitigation of signal loss, pixel and server-side tracking, consent frameworks and related implementations.
  • Challenge and manage agency performance, deliverables and commercial agreements (contracts, SOWs), and lead vendor selection and negotiations when required.
  • Drive proactive market and technology monitoring (AI in search, LLMs, platform trends), evaluate new tools/services and promote adoption across brands.
  • Operate cross-functionally in project mode with Strategy & Development teams and regional hubs (e.g. Kering Media APAC) and run upskilling sessions, playbooks and cross-brand workshops to elevate digital maturity.

Qualifications

  • Minimum 10+ years of progressive experience in digital media within agency, consultancy or brand environments, in a senior capacity.
  • Proven record of managing Paid Social, Programmatic Display, Video and Search at scale with measurable performance improvements.
  • Strong project management and stakeholder management skills with experience driving cross-functional initiatives and delivering actionable recommendations.
  • Advanced analytical capability; practical knowledge of measurement methodologies (Media Mix Modeling is a plus).
  • Fluent English required; French and Italian are advantageous.
  • Demonstrable affinity with luxury or retail sectors is a strong plus.

Skills

Paid Social Direct & Programmatic Display Video Integrated SEA/SEO pixel/server-side tracking consent frameworks Media Mix Modeling (MMM) AI in Search Large Language Models (LLM) CRM-Media synergies Measurement frameworks (cross-brand KPI design) Agency management Contract and SOW oversight Vendor negotiations Cross-channel performance analysis

Experience

At least 10 years in digital media with senior-level responsibility, ideally with exposure to both branding and performance channels; experience on agency, consulting or brand side preferred.

Education

Bachelor's degree in Marketing, Communications, Business or related field, or equivalent professional experience.

Culture

Kering fosters a creative, collaborative and sustainability-minded culture across its Houses. The Group emphasizes cross-brand exchange, diversity and professional development while encouraging innovation in digital and media practices.