Brand Content & Social Media Apprentice

Overview

Jean Paul Gaultier is an iconic French fashion house renowned for its avant‑garde couture and distinctive fragrances. The brand's parfum activity operates on an international scale and is managed under licensing arrangements with established fragrance houses, offering a creative, image‑driven environment that bridges fashion and beauty.

Role & Responsibilities

• Support the development and execution of the social media editorial calendar for Jean Paul Gaultier Parfums.
• Create and adapt content assets (copy, stills, short‑form video) for platforms including Instagram, TikTok, Facebook and YouTube.
• Assist with community management: monitor channels, respond to routine enquiries and escalate consumer feedback to the team.
• Coordinate with creative, PR and trade partners to source assets and ensure timely delivery for campaigns and launches.
• Contribute to influencer outreach and campaign activation logistics, including briefing and performance follow‑up.
• Prepare weekly and monthly performance reports using platform analytics and assist in extracting actionable insights.
• Monitor digital trends and competitive activity to recommend creative and amplification opportunities.

Qualifications

• Currently enrolled in an accredited programme in marketing, communication, digital media, luxury brand management or equivalent (apprenticeship framework required).
• Strong interest in beauty, perfumery and luxury brand storytelling.
• Excellent written communication skills and an ability to craft concise, brand‑appropriate copy.
• Organised, proactive and comfortable working in a fast‑paced, cross‑functional team.

Skills

Experience

Targeted at early‑career candidates; no substantial professional experience required. Prior internships, school projects or demonstrable personal work in social media, content creation or influencer activation are advantageous.

Education

Enrolment in a recognised vocational or degree programme (BTS, Bachelor, Licence Professionnelle or equivalent) in marketing, communication, digital or luxury management as part of an apprenticeship contract.

Culture

The brand fosters a creative, expressive culture anchored in bold visual storytelling and artisanal sensibility. Teams are collaborative and fast‑moving, combining heritage aesthetics with contemporary digital practice to amplify the fragrance portfolio globally.