International CRM Project Manager

Overview

Hermès Parfums, a division of the renowned Hermès Group, is synonymous with luxury and elegance. As a leader in the fragrance and beauty sector, Hermès Parfums offers a dynamic and innovative work environment, fostering creativity and excellence. Employees are part of a prestigious legacy, contributing to the brand's commitment to craftsmanship and quality.

Role & Responsibilities

• Implement and oversee the global CRM strategy, ensuring alignment with the Group's CRM approach.
• Deploy and manage the segmentation of the Hermès Parfum & Beauté database.
• Create comprehensive and personalized customer journeys based on segmentation.
• Integrate CRM into global activation strategies in collaboration with Hermes.com and external e-commerce teams.
• Coordinate business needs with IT teams to ensure CRM objectives are understood and met.
• Support the implementation of CRM reporting in collaboration with business and IT teams.
• Ensure CRM strategy aligns with business ambitions for product launches and commercial events.
• Develop CRM awareness and understanding among central teams.
• Adapt global CRM strategy to local markets, considering regional specificities and store types.
• Contribute to the validation of communication masters for each campaign.
• Ensure effective execution of the CRM animation calendar by country.
• Infuse CRM expertise and best practices across the central e-commerce team.
• Monitor KPIs and analyze results to identify trends and formulate recommendations.
• Measure the impact of CRM campaigns and prepare quarterly and annual analyses.

Qualifications

• Degree from a business school or equivalent university education.
• Minimum of 3 years of experience in CRM, with proven success in campaign orchestration and project management, ideally in the cosmetics sector and internationally.
• Strong analytical skills with a penchant for numbers and data synthesis.
• Excellent communication skills, both written and verbal.
• Proficiency in English is required.
• Experience with Dartagnan is a plus.

Skills

Experience

Minimum of 3 years in CRM roles, with experience in campaign orchestration and project management, preferably in the cosmetics industry and on an international scale.

Education

Degree from a business school or equivalent university education.

Culture

Hermès is celebrated for its dedication to craftsmanship and innovation, creating a workplace that values creativity and excellence. The brand fosters a collaborative and inclusive environment where employees are encouraged to contribute to the legacy of luxury and quality.