E-commerce Content Strategy Manager

Overview

Hermès, a prestigious French luxury brand, is renowned for its high-quality craftsmanship and timeless elegance. As part of a family-owned and independent company, Hermès fosters a culture of creativity and innovation, with a strong commitment to sustainability and ethical practices. The brand's dedication to exceptional savoir-faire is reflected in its diverse product offerings, available in over 300 stores worldwide.

Role & Responsibilities

• Define and oversee the content strategy for the e-commerce platform across all product categories, aligning with business and brand image strategies.
• Establish editorial guidelines consistent with the visual identity of each product category.
• Develop and manage the homepage editorial calendar to highlight collections and key commercial events.
• Collaborate with creative and merchandising teams to ensure content aligns with commercial objectives.
• Monitor and adjust content strategy based on performance metrics.
• Estimate and allocate budgets for visual and editorial content production, ensuring budget adherence.
• Draft detailed briefs for internal creative teams and external partners, ensuring clear understanding of business and brand image expectations.
• Plan and coordinate shooting sessions in line with product launches and commercial calendar.
• Manage a team of 15, ensuring coherence and cross-functional collaboration across different content strategy poles.

Qualifications

• Minimum 10 years of experience in digital content strategy or a related field.
• Proven track record in managing content strategy for luxury or high-end brands.
• Strong leadership and team management skills.

Experience

Minimum 10 years of experience in digital content strategy or a related field, with a focus on luxury or high-end brands.

Culture

Hermès is celebrated for its commitment to craftsmanship, creativity, and innovation. The company values autonomy and responsibility, fostering a supportive environment where employees can thrive. Hermès emphasizes ethical practices and sustainability, making it a distinctive and rewarding place to work.