Assistant Product Manager — Rare Editions

Seniority Intern
Posted Mar 16, 2026

Hennessy in Cognac — Assistant Product Manager (Rare Editions) internship, on‑site. Master’s students with luxury marketing experience encouraged to apply.

Overview

Hennessy is a leading Maison in the cognac sector and a core brand within LVMH's Wines & Spirits division. The House is internationally recognised for its heritage, craftsmanship and global distribution network, combining artisanal savoir‑faire with contemporary marketing and sustainability commitments.

Role & Responsibilities

  • Support the Senior Product Manager and contribute to the product roadmap for the Rare Editions franchise within a six‑person team.
  • Assist in the development and coordination of limited editions: liaise with creative agencies and packaging teams while respecting budgets, quality standards and launch schedules.
  • Support creative development (moodboards, concept and storytelling, iconography) and prepare materials for executive meetings.
  • Help deploy franchise visibility: manage product mockups/maquettes and develop assets for institutional promotions at key commercial moments.
  • Contribute to 360° marketing activations: prepare photoshoots, coordinate digital orchestration, draft copy for materials, and support events and PR.
  • Analyse post‑campaign digital performance and produce regular reports.
  • Design and contribute to retail activation programmes (personalisation, sales tools, merchandising and service rituals).
  • Monitor competitors, consumer behaviour and cross‑sector luxury trends; prepare monthly performance and competition reviews for the marketing leadership.

Qualifications

  • Enrolled in a Master's level programme (Bac+4/5) in business, marketing or equivalent; final‑year students preferred.
  • Minimum six months' prior professional experience in marketing, ideally within the luxury sector.
  • Excellent written communication skills in English; proficiency in French is a strong advantage.
  • Strong interpersonal skills and the ability to collaborate with multidisciplinary teams and external agencies.
  • Organised, creative, curious, rigorous, autonomous and capable of synthesising complex information.

Skills

Microsoft Office (Pack Office) Product marketing and product lifecycle support Campaign activation (shoot coordination, event & PR support) Digital performance analysis and post‑campaign reporting Storytelling, moodboard and creative concept development Retail activation and point‑of‑sale merchandising tools

Experience

Early‑career candidate: final‑year Master's student with at least one internship (ideally 6 months) in marketing; prior exposure to luxury or spirits marketing strongly preferred.

Education

Master's‑level student (Bac+4/5) in Business, Marketing or equivalent university programme (final year).

Benefits

34‑hour working week; integration into the Maison's interns and alternants community (100+ per year); active inclusion policy and support for employment of persons with disabilities.

Culture

The Maison combines deep heritage with a dynamic, collaborative workplace where craftsmanship and creativity are prized. Employees and trainees benefit from mentorship, cross‑disciplinary collaboration and exposure to global luxury marketing practices, within an inclusive environment.