Operational Marketing Project Manager — China

Location ParisIle-de-FranceFrance
Type Full-Time
Seniority Mid-Level
Posted ✦ Today
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Guerlain — Operational Marketing Project Manager (China) in Paris. Lead 360° China market activations, A&P allocation and cross‑functional execution (Hybrid).

Overview

Guerlain is a historic French luxury perfumery and cosmetics house renowned for craftsmanship, olfactory expertise and high-end beauty products. As part of a major luxury group, the Maison combines heritage savoir‑faire with contemporary innovation and operates with an international mindset across product, retail and communications disciplines.

Role & Responsibilities

  • Act as the principal China market liaison at headquarters to ensure fluid communication and alignment between HQ and local stakeholders.
  • Co‑construct the China operational marketing strategy and 360° activation plans (brand, category, media, PR, A&P, retail, digital) with local and central teams.
  • Oversee end‑to‑end implementation of regional and local campaigns, ensuring brand compliance, on‑time launches and optimized execution in each market.
  • Coordinate cross‑functional teams (media, PR, supply, retail, education) to prioritize activities and resources, and to synchronize calendars and deliverables.
  • Advise and implement A&P budget allocations in collaboration with stakeholders, prioritizing investments to maximize ROI and market impact.
  • Work with Supply to optimise and prioritise international supply needs related to campaign roll‑outs.
  • Capture and escalate China market insights to category and development teams to inform category strategy, innovation pipeline and local growth initiatives.

Qualifications

  • 3–7 years' experience in operational marketing or business development with demonstrable market‑level operational delivery.
  • Solid understanding of the China market and its commercial dynamics; prior China‑facing experience required.
  • Proven ability to coordinate complex, cross‑functional projects in a matrix environment and to lead without formal authority.
  • Strong analytical orientation with experience using KPIs and ROI metrics to monitor performance and recommend optimisations.
  • Excellent interpersonal and communication skills with high cultural sensitivity and stakeholder management capabilities.
  • Fluent written and spoken English; Mandarin proficiency highly desirable.

Skills

360° campaign planning and execution A&P budgeting and allocation KPI reporting Performance analysis (ROI) Cross‑functional project coordination (media, PR, supply, retail, education) Stakeholder management and cross‑cultural communication

Experience

Minimum 3 years (typical 3–7 years) in operational marketing or business development with hands‑on market execution experience and demonstrated knowledge of the China market.

Education

Bachelor's degree in Marketing, Business, Communications or related field; advanced degree in marketing or international business preferred.

Culture

Guerlain blends deep heritage and artisanal excellence with a forward‑looking, innovation‑driven culture. The Maison values creative rigor, high standards of craftsmanship and collaborative, international teamwork within a luxury group environment.