Head of Marketing, Belux
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Guerlain seeks a Head of Marketing (Belux) in Brussels to lead 360° brand strategy, marketing operations and a team of four; hybrid role within a global luxury Maison.
Overview
Guerlain is a Parisian maison of high perfumery and high cosmetics known for craftsmanship, creativity and premium positioning. Operating within a global luxury group, the brand combines heritage savoir‑faire with contemporary innovation and works closely with regional and global teams to deliver elevated product and client experiences.
Role & Responsibilities
- Define and deploy the 360° annual marketing strategy for the Belux market, aligned with global priorities, key franchises and strategic launches.
- Orchestrate omnichannel marketing across wholesale, retail, online and D2C to drive sell‑out, brand awareness and premiumisation.
- Own marketing P&L elements: set and manage A&P, COOP, CAPEX/OPEX budgets; monitor ROI and reallocate resources to maximise commercial impact.
- Lead product marketing and go‑to‑market execution for launches, seasonal campaigns and tri‑axis franchises.
- Design and deliver media plans and performance measurement across channels; optimise campaign investment based on results.
- Steer trade & retail marketing to enhance in‑store impact, clienteling, events and premium point‑of‑sale experiences.
- Accelerate local digital strategy including e‑retail, e‑commerce, social and CRM to acquire, engage and retain customers using a data‑driven approach.
- Define and implement merchandising strategy and renovation/space optimisation projects to ensure brand consistency and visibility.
- Identify and activate new growth opportunities and strategic partnerships within the Belux market.
- Lead, coach and develop a team of four marketing professionals; set objectives, monitor performance and cultivate a high‑performance, cross‑functional culture.
Qualifications
- Minimum 8–10 years of progressive marketing experience; at least 10 years preferred, ideally within luxury, beauty, cosmetics or premium consumer brands.
- Proven experience leading and developing a marketing team in an international or matrix organisation.
- Strong strategic and analytical mindset with demonstrated ability to translate global brand vision into measurable local plans.
- Proven stakeholder management and cross‑functional collaboration skills with global headquarters and commercial partners.
- Track record in omnichannel marketing, media planning, CRM/clienteling, digital and retail activation.
- Excellent communication and presentation skills with the ability to influence at senior levels.
- Fluent in French and English (written and spoken); knowledge of Dutch is a strong asset.
Skills
Experience
Minimum 8–10 years of progressive marketing experience, ideally 10+ years in luxury, beauty, cosmetics or premium consumer goods. Demonstrable experience building and executing omnichannel marketing plans, managing budgets and leading a small multidisciplinary team within an international or matrix environment.
Education
Bachelor's degree in Marketing, Business, Communications or related field; Master's degree or equivalent business qualification preferred.
Benefits
Hybrid working model offering flexibility between office presence and remote work; strategic, high‑visibility leadership role within a global luxury group; dynamic international working environment.
Culture
Guerlain blends heritage craftsmanship with contemporary creativity in a collaborative, high‑standards environment. As part of a major luxury group, the Maison values excellence, innovation and respect for artisanal savoir‑faire while encouraging cross‑functional teamwork and international career exposure.