Store Director

Seniority Director
Posted Mar 1, 2026

Join Gucci in São Paulo as a Store Director. Lead sales and operations, ensuring exceptional customer service and brand representation. Fluent Portuguese and English required.

Overview

Gucci, a prestigious brand under the Kering conglomerate, is renowned for its innovative approach to luxury fashion. As an employer, Gucci offers a dynamic environment that fosters creativity and excellence, providing employees with the opportunity to be part of a global leader in the luxury industry. Kering's commitment to sustainability and empowerment further enhances the professional journey at Gucci, making it a desirable workplace for those passionate about fashion and innovation.

Role & Responsibilities

  • Drive and maximize sales performance to achieve sales budget objectives while ensuring operational integrity and monitoring profitability.
  • Analyze monthly store performance and report on business trends, including competitor performance.
  • Demonstrate sales leadership through active customer engagement and ensure the highest level of customer service.
  • Manage stock levels and align with new product launches to maximize full price selling.
  • Train and communicate current collection knowledge to associates, ensuring alignment with brand pillars and seasonal strategy.
  • Communicate company KPIs and develop strategies to meet performance standards.
  • Develop and implement business action plans in collaboration with the Regional Director to enhance sales.
  • Lead the team in establishing relationships and proposing local events to promote client attendance and sales.
  • Stay informed on competitors, fashion trends, industry news, and technological innovations.
  • Conduct monthly coaching sessions with associates to review performance and provide feedback.
  • Oversee annual review process and set employee goals.
  • Attract, recruit, and retain a high-performing team and build a talent pipeline.
  • Ensure a consistent onboarding experience for new hires.
  • Manage staff resources and scheduling to drive sales and ensure customer service.
  • Partner with Regional Director and HR Manager for employee relations issues.
  • Manage client development strategies to retain and develop high-potential clients.
  • Promote brand awareness and capture market share through community outreach and events.
  • Lead the team in executing superior customer service and after-sales experience.
  • Ensure development and execution of CRM initiatives and monitor CRM database reporting.
  • Collaborate with Operations, HR, and Loss Prevention to enforce company policies.
  • Monitor store expenses and maintain operating budget, aiming to reduce costs.
  • Comply with Loss Prevention audits and inventory reconciliations.
  • Oversee merchandise requests and shipments.
  • Provide accurate schedules and ensure payroll records are submitted timely.
  • Support and maintain visual merchandising standards.
  • Maintain organization of company assets and adhere to guidelines.

Qualifications

  • Minimum of 7 years of sales management experience in retail, luxury retail, or service-related industry.
  • Bachelor’s Degree in a related field is preferred.

Skills

Ability to analyze selling reports and identify business trends. Proven ability to drive positive customer experiences and deliver results. Ability to manage competing priorities in a fast-paced environment. Proficiency with Microsoft Office software. Strong business acumen and industry awareness. Excellent verbal and written communication skills. Strong organizational skills. Passion for the fashion industry. Fluency in Portuguese and English.

Experience

A minimum of 7 years in sales management within retail, luxury retail, or a service-related industry is required.

Education

Bachelor’s Degree in a related field is preferred.

Benefits

Gucci offers a comprehensive benefits package, including opportunities for professional development and a dynamic work environment.

Culture

Gucci fosters a culture of innovation and excellence, where employees are encouraged to express their creativity and contribute to the brand's legacy. The company values diversity and inclusivity, creating a supportive and empowering workplace.