Senior Direct-to-Consumer Business Manager

Overview

Gucci, a prestigious name in the luxury fashion industry, is part of the Kering Group, a global leader in apparel and accessories. Renowned for its innovative designs and commitment to excellence, Gucci offers a dynamic work environment where creativity and collaboration are at the forefront. As an employer, Gucci values diversity and fosters a culture of inclusion, encouraging employees to bring their unique perspectives to the table.

Role & Responsibilities

• Collaborate with the line manager to establish and implement weekly, monthly, and yearly sales targets and platform strategies.
• Oversee store sales planning and operations, coordinating with performance media, digital product, UI/UX, digital merchandising, digital content management, logistics, CRM, and client services to meet sales targets, KPIs, and enhance client experience.
• Manage the daily operations of the third-party operation team to ensure exceptional guest experience, adherence to standard operating procedures, and efficient task completion.
• Work closely with digital merchandising and content teams to optimize product assortment, digital assets, and stock management based on platform performance to improve conversion rates.
• Collaborate with communication and performance media teams to target the appropriate audience and drive qualified traffic to the store, optimizing store traffic and revenue.
• Oversee consumer journey in collaboration with CRM, Analytics, and Client Services teams, ensuring excellent client experience throughout the journey with both front-end and back-end operations.
• Develop strategic partnerships with vendors to identify and capitalize on business opportunities from multiple perspectives.
• Manage third-party operations to ensure quality delivery with clear SOPs and KPIs, fostering outstanding teamwork across functions.
• Monitor and analyze luxury market trends, competitor status, and industry intelligence to inform strategic decisions.
• Liaise with internal and external stakeholders, as well as global counterparts.

Qualifications

• Proven experience in managing direct-to-consumer operations within the luxury fashion industry.
• Strong understanding of digital merchandising and content management.
• Experience in developing and implementing sales strategies.

Skills

Experience

A minimum of 5 years of experience in a similar role within the luxury fashion industry, with a focus on direct-to-consumer operations and digital strategy.

Education

Bachelor's degree in Business Administration, Marketing, or a related field.

Benefits

Competitive benefits package including health insurance, retirement plans, and employee discounts on Gucci products.

Culture

Gucci fosters a culture of innovation and creativity, encouraging employees to challenge conventions and push boundaries. The work environment is dynamic and fast-paced, with an emphasis on collaboration and professional growth. Gucci values diversity and inclusion, creating a workplace where every employee can thrive.