Assistant Manager, Performance Media

Posted Oct 30, 2025

Gucci is seeking an Assistant Manager, Performance Media in New York, USA. This role involves managing digital media campaigns to drive traffic and sales for Gucci.com and retail stores.

Overview

Gucci, a distinguished name in luxury fashion, is part of the Kering Group, a global leader in apparel and accessories. Known for its innovative approach and commitment to excellence, Gucci offers a dynamic work environment where creativity and passion are at the forefront. As an employer, Gucci fosters a culture of inclusivity and accessibility, ensuring a supportive atmosphere for all employees.

Role & Responsibilities

Develop comprehensive media plans aligned with quarterly Gucci HQ marketing briefs, focusing on driving traffic and sales to Gucci.com and retail stores.
Serve as the day-to-day contact with the global HQ team for plan development, asset approval, and campaign execution.
Adapt media strategies in response to the evolving digital landscape and emerging trends.
Manage the creative asset matrix across performance channels to ensure timely delivery and launch across the full marketing funnel.
Implement and evolve Global Media Guidelines to reflect current market conditions and platform innovations.
Monitor industry developments and share key insights with regional and global stakeholders.
Oversee daily campaign operations, including performance monitoring, pacing, and optimizations.
Analyze key performance indicators (KPIs) to identify actionable insights and opportunities for improvement.
Partner with media agencies to adjust targeting, bidding, and budgets in real-time to meet business objectives.
Apply critical thinking and digital best practices to balance performance goals with brand integrity.
Forecast incremental revenue and volume opportunities to support cross-functional business planning and financial reporting.
Aggregate and analyze campaign data from multiple sources to produce insightful performance reports.
Collaborate with the ecommerce team to align monthly traffic and revenue forecasts and ensure accountability toward shared targets.
Integrate data from Google Analytics, Meta Pixel, Brand Lift studies, and other sources to assess campaign health and business impact.
Champion a test-and-learn approach, continuously running A/B tests and platform experiments across paid social and paid search.
Evaluate results to determine optimal audience targeting, bidding strategies, creative formats, and platform mix.

Qualifications

Bachelor’s degree desired.
Minimum of 3 years of experience in digital media, with direct, hands-on campaign management.

Skills

Highly analytical with strong attention to detail and data accuracy. Proficient in interpreting and visualizing data; able to present insights clearly and persuasively. Skilled in synthesizing complex data sets into meaningful and actionable business insights. Advanced PowerPoint and Excel skills; strong visual storytelling capabilities. Ability to thrive in a fast-paced, cross-functional environment and manage ambiguity effectively. Strong written and verbal communication skills. Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).

Experience

Minimum of 3 years of experience in digital media, with direct, hands-on campaign management.

Education

Bachelor’s degree desired.

Benefits

Gucci is committed to providing a culture of inclusivity and accessibility in all aspects of the employee life cycle, offering reasonable accommodations to assist with the application and interview process.

Culture

Gucci fosters a vibrant community of passionate individuals dedicated to innovation and excellence in the luxury fashion industry. The company values inclusivity and accessibility, creating a supportive environment for all employees.