Senior Research Analyst

Location ParisIle-de-FranceFrance
Type Full-Time
Seniority Senior
Posted Feb 27, 2026
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Join OpinionWay in Paris as a Senior Research Analyst. Leverage your expertise in Mystery Shopping within a dynamic and innovative environment. Competitive salary and hybrid work options available.

Overview

OpinionWay, a prominent entity within the Groupe Les Echos Le Parisien, is renowned for its expertise in market research and consumer insights. As part of its diverse portfolio, the company operates a dedicated Mystery Shopping division, which collaborates with clients across various sectors, including luxury, banking, and transportation, to enhance customer and vendor experiences on both national and international levels.

Role & Responsibilities

  • Collaborate with the director to execute Mystery Shopping studies.
  • Draft questionnaires, observation guides, and field briefings, including scoring elements.
  • Coordinate the operational setup of projects.
  • Conduct briefings for various field service providers.
  • Monitor field activities and ensure quality control of visit reports.
  • Analyze collected data and develop storytelling reports.
  • Format and present results effectively.
  • Manage and mentor an intern.

Qualifications

  • Bachelor's or Master's degree (Bac +4 or Bac +5).
  • Significant initial experience in research, preferably in Mystery Shopping.

Skills

Strong organizational and meticulous attention to detail. Curiosity and reliability. Social intelligence and a strong preference for teamwork. Proficiency in French and English, both spoken and written. Knowledge of a third language is advantageous. Proficiency in MS Office, especially Excel and PowerPoint.

Experience

Minimum of 3 years of relevant experience in research, ideally within Mystery Shopping.

Education

Bachelor's or Master's degree (Bac +4 or Bac +5).

Benefits

Opportunity for hybrid work with the possibility of remote work two days per week.

Culture

OpinionWay fosters a dynamic and collaborative work environment, emphasizing innovation and excellence in delivering consumer insights. The company values teamwork, social intelligence, and a commitment to quality, providing a supportive atmosphere for professional growth.