Senior E-commerce Key Account Executive - TikTok

Overview

Fresh, a distinguished brand within the Perfumes & Cosmetics business group, is renowned for its innovative approach to skincare and beauty. As part of a larger conglomerate, the brand benefits from a robust global presence and a commitment to excellence, offering employees a dynamic and inspiring work environment.

Role & Responsibilities

• Drive business growth on the TikTok channel through strategic planning and execution.
• Leverage existing resources to achieve TikTok sales targets.
• Analyze sales performance to derive actionable business strategies.
• Plan product portfolio and mechanisms to boost sales on TikTok.
• Manage day-to-day operations of TikTok, collaborating with internal and external partners.
• Support Key Account Manager with key account plans and daily brand livestreaming activities.
• Manage channel inventory and expenses to ensure smooth sales operations and budget adherence.
• Collaborate with marketing teams to update content and store visuals according to campaign calendars.
• Optimize customer experience in conjunction with the CRM team.
• Create short video content to enhance brand livestream efficiency and increase store membership and fan base.
• Monitor platform regulation changes and competitor trends to identify new opportunities.
• Track high-performing KOLs on the platform to explore further opportunities.

Skills

Experience

Proven experience in e-commerce, preferably with a focus on social media platforms like TikTok.

Benefits

Employees enjoy a comprehensive benefits package, including health insurance, employee discounts, and opportunities for professional development.

Culture

The company fosters a culture of innovation and collaboration, encouraging employees to push boundaries and explore new ideas. The workplace is dynamic, with a strong emphasis on teamwork and personal growth.