Paid Media and Social Media Manager

Location MilanLombardiaItaly
Type Full-Time
Seniority Manager
Posted Feb 23, 2026
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Join Emilio Pucci in Milan as a Paid Media and Social Media Manager. Lead global media strategies to enhance brand visibility and drive growth in the luxury fashion sector.

Overview

Emilio Pucci, a distinguished name in the fashion industry, is renowned for its vibrant prints and luxurious designs. As part of the esteemed Fashion & Leather Goods division, the brand is committed to innovation and excellence. Operating under the umbrella of a leading global luxury conglomerate, Emilio Pucci offers a dynamic and creative work environment that fosters professional growth and development.

Role & Responsibilities

  • Develop and implement the global media and social media strategy, ensuring alignment with the brand’s DNA.
  • Manage omni-channel campaigns (paid, owned, earned) from concept to performance analysis.
  • Coordinate media planning and campaign launches across departments and manage all performance marketing and media agencies.
  • Oversee the media calendar, budget, and administrative processes.
  • Supervise the technical and operational management of social channels in collaboration with agencies and internal teams.
  • Develop influencer marketing strategies for events and product launches, including scouting and coordinating profiles.
  • Build and maintain relationships with media partners and influencers to identify new opportunities and projects.
  • Prepare reports and presentations for strategic meetings.

Qualifications

  • Master’s degree in Marketing, Communications, Digital Media, or related fields.
  • At least 5 years’ experience in media/digital/influencer roles, preferably in fashion or luxury.
  • Fluent in both English and Italian; proficiency in other languages is advantageous.

Skills

Strong strategic mindset and project management skills. Excellent analytical, organizational, and interpersonal abilities. In-depth knowledge of major paid media platforms (e.g., Google Ads, Meta Ads, etc.). Innovative spirit, attention to detail, and team-oriented approach.

Experience

Minimum of 5 years in media, digital, or influencer roles, with a preference for experience in fashion or luxury sectors.

Education

Master’s degree in Marketing, Communications, Digital Media, or related fields.

Benefits

Competitive benefits package including health insurance, retirement plans, and employee discounts on luxury products.

Culture

Emilio Pucci fosters a culture of creativity and innovation, encouraging employees to push boundaries while maintaining the brand's heritage. The workplace is collaborative, with a strong emphasis on teamwork and professional growth.