PPC Specialist

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Location MilanLombardyItaly
Type Full-Time
Seniority Mid-Level
Posted Mar 2, 2026

Join Diesel in Milan as a PPC Specialist, leading global paid campaigns. Ideal for candidates with 4+ years of experience in fashion or e-commerce.

Overview

Diesel, a renowned leader in the denim and casual fashion industry, has consistently pushed the boundaries of style and innovation. As part of the OTB Group, Diesel has expanded its reach into the premium casual wear sector, offering a distinctive alternative to the traditional luxury market. With a global presence in over 80 countries and more than 400 company-owned stores, Diesel continues to influence the fashion landscape worldwide.

Role & Responsibilities

  • Design, implement, and optimize paid campaigns across Google Ads, Meta, and Bing.
  • Utilize Search Ads 360 (SA360) to manage and automate large-scale campaigns.
  • Monitor KPIs, create detailed reports, and provide strategic insights on performance, customer journey, and ROAS.
  • Collaborate with SEO, CRM, Media, Analytics, and Content teams to integrate paid activities into omnichannel strategies.
  • Conduct A/B tests to refine targeting, creatives, and performance.
  • Contribute to the development of strategies for new international markets and audiences.
  • Foster synergies with internal and external teams and stakeholders.
  • Drive innovation by proposing new tools and innovative approaches.

Qualifications

  • 4 years of experience in managing multi-platform paid campaigns within agencies or structured companies.
  • Proficient in SA360, Google Ads, and Meta Business Manager.
  • Knowledge of Adobe Analytics or Google Analytics 4 and Tag Manager.
  • Background in fashion, luxury, or e-commerce is highly valued.
  • Strong analytical mindset with attention to detail and ability to work with large datasets.
  • Fluent in English and native or advanced proficiency in Italian. Additional languages are a plus.

Skills

Technical expertise in PPC campaign management. Analytical and strategic thinking. Proficiency in data analysis and reporting. Collaboration and communication skills. Innovative approach to digital marketing.

Experience

A minimum of 4 years in managing multi-platform paid campaigns, preferably within the fashion, luxury, or e-commerce sectors.

Benefits

Competitive benefits package including opportunities for professional growth and development within a global fashion leader.

Culture

Diesel fosters a dynamic and innovative workplace culture that encourages creativity and collaboration. As part of the OTB Group, the company values diversity and inclusivity, providing a supportive environment for employees to thrive and contribute to the brand's legacy of excellence.