Europe CRM Manager
Diesel seeks an experienced Europe CRM Manager in Milan, Italy, to enhance customer engagement and drive performance in the luxury fashion sector.
Overview
Diesel, a renowned leader in denim and casual fashion, has consistently set itself apart by transcending trends and establishing a stronghold in the premium casual wear sector. As part of the illustrious OTB Group, Diesel operates globally with a presence in over 80 countries, boasting more than 5,000 points of sale, including 400 company-owned stores. The brand is synonymous with innovation and quality, making it a prestigious employer in the luxury fashion industry.
Role & Responsibilities
- Conduct comprehensive analyses of the regional customer base to derive strategic insights that support CRM and retail strategies.
- Develop and promote effective prospect acquisition campaigns, including strategic partnerships to enhance customer acquisition.
- Design and execute the regional CRM contact strategy and calendar for the European market, aligning with global guidelines and business priorities.
- Oversee regional CRM digital campaign management, including newsletters and SMS, ensuring coordination with suppliers for campaign execution in various local languages.
- Define and implement effective customer segmentation strategies for regional campaigns.
- Monitor newsletter performance, share insights with stakeholders, and propose corrective actions to optimize digital campaign performance.
- Collaborate with the EU Retail Director and EU Clienteling Manager to define customer targets for clienteling activities and in-store activations.
Qualifications
- Minimum of 3 years of experience in CRM roles, preferably within the luxury sector.
- Bachelor's degree in Marketing, Communications, Economics, or a related field preferred.
Skills
Experience
A minimum of 3 years in CRM roles, ideally within the luxury fashion industry.
Education
Bachelor's degree in Marketing, Communications, or Economics preferred.
Benefits
The position offers a full-time permanent contract, a dynamic and youthful team environment, and the opportunity to work at the European headquarters of a leading Italian fashion company. Employees enjoy a generous discount on Diesel and OTB Group brands, a highly inclusive workplace, and lunch vouchers for each working day.
Culture
Diesel, as part of the OTB Group, fosters a proactive and inclusive environment where employees are encouraged to achieve new goals. The company values outstanding performance and offers valuable career opportunities. With a diverse international team comprising 60 nationalities and a workforce that is over 60% women, Diesel prioritizes its people, maintaining an average employee age of 35 years.