Digital Analytics Specialist

Location BreganzeVenetoItaly
Type Full-Time
Seniority Mid-Level
Posted Mar 2, 2026
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Join Diesel in Breganze as a Digital Analytics Specialist. Analyze data to optimize marketing strategies in a global fashion leader.

Overview

Diesel, a renowned leader in denim and casual fashion, has consistently been at the forefront of the industry by transcending trends and establishing itself as a premium casual wear brand. As a global entity, Diesel operates in over 80 countries with 5,000 points of sale, including more than 400 company-owned stores. Diesel is part of the OTB Group, which is known for its innovative approach to fashion and luxury.

Role & Responsibilities

  • Collect, analyze, and interpret data from various digital marketing channels and platforms using Adobe Analytics and Contentsquare.
  • Identify trends, opportunities, and challenges to provide actionable insights that enhance marketing efforts and drive business growth.
  • Develop and maintain performance dashboards and regular reports to track key metrics such as sessions, revenue, conversion rate, campaign effectiveness, and overall website performance.
  • Present data-driven insights and recommendations to stakeholders to support informed decision-making.
  • Lead communication with external digital and analytics agencies, providing guidance and support to achieve team objectives and efficient budget allocation.
  • Collaborate with cross-functional teams, including marketing, e-commerce, merchandising, CRM, and IT, to drive data-driven initiatives and ensure seamless integration of analytics practices.

Qualifications

  • Bachelor's degree in marketing, business, or a related field.
  • 2-3 years of proven experience in digital analytics, ideally within the fashion or retail industry.

Skills

Strong knowledge of Adobe Analytics, Google Analytics 4, and Contentsquare. Familiarity with major advertising platforms such as Google Ads and Facebook Ads. Proficiency in data visualization tools and techniques. Strong command of English; knowledge of additional languages is advantageous. Expertise in data analysis, statistical methods, and data-driven decision-making. Ability to extract valuable insights from complex data sets and present findings clearly. Results-driven with a focus on achieving personal and team goals.

Experience

2-3 years of proven experience in digital analytics, ideally within the fashion or retail industry.

Education

Bachelor's degree in marketing, business, or a related field.

Benefits

Competitive benefits package including health insurance, retirement plans, and employee discounts.

Culture

Diesel fosters a dynamic and innovative work environment that encourages creativity and collaboration. As part of the OTB Group, Diesel values diversity, inclusivity, and a forward-thinking approach to fashion and business.