Sales Associate

Overview

Coach is a globally recognized luxury lifestyle brand within Tapestry, Inc., offering leather goods, ready-to-wear and accessories. As part of the Tapestry portfolio, the brand combines heritage craftsmanship with contemporary design and operates an international retail network focused on elevated customer experience and brand storytelling.

Role & Responsibilities

• Deliver personalised, high-touch client service and represent Coach’s selling and service standards at all customer touchpoints.
• Proactively drive sales through clienteling, sourcing new customers, follow-up activity and strategic cross-selling to maximise transaction value.
• Maintain deep product knowledge—features, benefits, pricing and promotional strategy—to advise customers and build credibility as a fashion advisor.
• Execute daily operational tasks including processing shipments, replenishing the sales floor, maintaining stockroom organisation and adhering to visual merchandising standards.
• Process customer transactions at the cash-wrap (purchases, returns, exchanges, found orders) and support Mobile POS workflows when required.
• Support asset protection, POS and retail operational procedures to safeguard inventory and ensure compliance with company policies.
• Foster teamwork and a collaborative selling environment; welcome feedback, flex selling techniques and contribute to store performance goals.
• Sustain a professional appearance and demeanour consistent with Coach’s Guide to Style and adapt to peak retail periods including nights, weekends and holidays.

Qualifications

• 1–3 years of sales experience, preferably in a luxury retail or high-end service environment.
• High school diploma or equivalent required; college degree preferred.
• Current knowledge of fashion trends and competitive landscape.
• Ability to use cash register systems and Mobile POS; comfortable using iPad/laptop and walkie talkie.
• Physical ability to perform retail duties at a fast pace, including frequent lifting up to 25 lbs and occasional lifts to 50 lbs.

Skills

Experience

1–3 years of direct retail sales experience, preferably within a luxury or premium fashion brand; demonstrated success meeting individual sales metrics and using clienteling techniques.

Education

High school diploma or equivalent; college degree preferred.

Culture

Coach cultivates a service-oriented, design-forward retail culture that values craftsmanship, client relationships and commercial rigor. As part of Tapestry, the brand emphasises professional development, collaboration and a performance-driven environment that rewards exceptional customer service and teamwork.