Sales Associate

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Location North ConwayNew HampshireUSA
Type Full-Time
Seniority Entry-Level
Posted Mar 5, 2026

Join Coach in North Conway, NH as a Sales Associate. This role involves driving sales and customer relationships in a luxury retail environment. Part of the Tapestry family, Coach offers competitive compensation and benefits.

Overview

Coach, a renowned global fashion house established in New York in 1941, is part of the esteemed Tapestry portfolio. Tapestry is a global house of brands that embraces innovation and inclusivity, pushing the boundaries of what is possible. Coach is celebrated for its dedication to crafting beautiful, enduring products that empower individuals to express their true selves.

Role & Responsibilities

  • Uphold Coach's Service and Selling Models to ensure a positive customer experience.
  • Develop and implement personal sales and clienteling strategies in collaboration with the management team.
  • Create short- and long-term strategies to achieve personal sales metrics and performance goals.
  • Represent Coach as a brand ambassador, demonstrating selling and service expectations.
  • Adapt to changes in the local market and support the execution of local sales strategies.
  • Drive business through sales strategies, clienteling, and maintaining productive customer relationships.
  • Provide in-depth product knowledge and communicate current pricing and promotional strategies to customers.
  • Cross-sell and encourage product add-ons that meet customer needs.
  • Maintain a clean and organized sales floor and backroom in accordance with Coach standards.
  • Adhere to retail policies and procedures, including POS, operations, and asset protection.
  • Support store inventory processes, including shipment processing and inventory replenishment.
  • Efficiently process customer transactions and support cash-wrap operations as needed.

Qualifications

  • 1-3 years of previous sales experience, preferably in a luxury retail environment.
  • Current knowledge of fashion trends and competition in the marketplace.
  • High school diploma or equivalent; college degree preferred.

Skills

Strong customer focus and ability to build lasting relationships. Excellent interpersonal skills and ability to relate to diverse individuals. Creativity and ability to generate unique ideas. Adaptability to change and ability to handle ambiguity. Drive for results and ability to exceed sales goals. Proficiency in cash register systems and basic computer skills, including iPad/laptop and Mobile POS.

Experience

1-3 years of previous sales experience, preferably in a luxury retail service environment.

Education

High school diploma or equivalent; college degree preferred.

Benefits

Eligible employees receive health benefits, life and disability insurance, 401(k) savings plan, paid time off, product discounts, and incentive compensation.

Culture

Coach fosters an environment of unwavering optimism, innovation, and inclusivity. The company values teamwork, trust, and collaboration, encouraging employees to bring their best selves to work and contribute to a shared vision and mission.