Sales Associate

Overview

Coach is a global luxury fashion house with roots in New York and a reputation for leather goods and contemporary accessories. As a member of the Tapestry portfolio, Coach operates alongside other global maisons and combines craftsmanship, modern design, and inclusive brand storytelling to serve diverse international clientele.

Role & Responsibilities

• Deliver exceptional in-store client experiences by applying Coach’s Selling and Service models; cultivate lasting relationships through personalised clienteling and follow-up.
• Achieve and exceed personal and store sales targets by developing short- and long-term selling strategies, sourcing new clients and leveraging cross-selling opportunities.
• Demonstrate comprehensive product knowledge — features, benefits, pricing and promotional strategy — to communicate product value and close sales.
• Operate the cash wrap and process customer transactions (purchases, returns, exchanges, found orders) accurately and efficiently.
• Maintain visual merchandising standards and a clean, organised sales floor consistent with Coach style guidelines.
• Support inventory operations: receive and process shipments, replenish the sales floor, maintain stockroom organisation and assist with stock counts.
• Use Coach tools and technology (Mobile POS, clienteling platforms, iPad/laptop) to manage customer relationships and sales activities.
• Foster a collaborative, team-selling environment; provide constructive feedback and adapt behaviours based on coaching and performance metrics.
• Remain solution-oriented and adaptable to changing store needs and peak trading periods, including nights, weekends and holiday events.

Qualifications

• 1–3 years of frontline sales experience, preferably within a luxury or premium retail environment.
• Consistent track record of meeting or exceeding sales targets and driving client acquisition/retention.
• High school diploma or equivalent required; college degree preferred.
• Demonstrable customer service aptitude, strong interpersonal skills and the ability to read customer cues and tailor the sales approach.
• Physical capability to work a fast-paced retail environment, including frequent bending, lifting up to 25 lbs (regular) and occasional lifting up to 50 lbs; ability to stand for extended periods.
• Availability to work a flexible retail schedule, including nights, weekends and peak holiday trading days.

Skills

Experience

1–3 years of prior sales experience, ideally within a luxury retail or fashion environment with proven familiarity with fashion trends and competitive landscape.

Education

High school diploma or equivalent required; college degree preferred.

Benefits

Medical, dental and vision insurance; life insurance and disability insurance; 401(k) savings plan; paid time off; employee discount; incentive compensation.

Culture

Coach combines a New York heritage of craftsmanship with a modern, inclusive approach to fashion. As part of the Tapestry group, the brand emphasises creativity, collaboration and customer-focused excellence, offering an environment that values feedback, learning and performance.