Director of Global Brand Marketing

Location New YorkNew YorkUSA
Type Full-Time
Seniority Director
Posted Feb 17, 2026
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Join Coach in New York as the Director of Global Brand Marketing. Lead innovative marketing strategies in the luxury fashion industry. Apply now!

Overview

Coach, a leading design house of modern luxury accessories and lifestyle collections, is part of the Tapestry, Inc. family of brands. Tapestry is a New York-based house of modern luxury lifestyle brands. Coach is renowned for its commitment to craftsmanship and innovative design, offering a collaborative and dynamic environment for professionals seeking to make an impact in the luxury fashion industry.

Role & Responsibilities

  • Develop and implement global brand marketing strategies to enhance brand equity and market share.
  • Lead cross-functional teams to execute integrated marketing campaigns across various channels.
  • Collaborate with creative, digital, and retail teams to ensure brand consistency and alignment.
  • Analyze market trends and consumer insights to inform marketing strategies.
  • Manage and allocate marketing budgets effectively to maximize ROI.
  • Oversee global brand partnerships and sponsorships.
  • Monitor and report on the effectiveness of marketing initiatives and campaigns.

Qualifications

  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience in brand marketing within the luxury fashion industry.
  • Strong leadership and team management skills.
  • Excellent communication and interpersonal abilities.
  • Demonstrated ability to develop and execute successful marketing strategies.

Skills

Strategic thinking and planning. Proficiency in digital marketing and social media platforms. Strong analytical skills and data-driven decision-making. Creative problem-solving abilities. Ability to work in a fast-paced, dynamic environment.

Experience

A minimum of 7-10 years of experience in brand marketing, with at least 3 years in a leadership role within the luxury fashion sector.

Education

Bachelor's degree in Marketing, Business, or a related field.

Benefits

Comprehensive benefits package including health insurance, retirement plans, and employee discounts on luxury products.

Culture

Coach fosters a culture of innovation and inclusivity, encouraging employees to bring their unique perspectives to the table. The company values creativity, collaboration, and a commitment to excellence, offering a vibrant and supportive environment for professional growth.