Director of Brand Marketing and Media
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Join Coach in London as a Director of Brand Marketing and Media. Lead strategic marketing initiatives in the luxury fashion industry. Temporary position with competitive benefits.
Overview
Coach, a renowned American luxury fashion house, is celebrated for its exquisite craftsmanship and innovative designs in leather goods, apparel, and accessories. As part of Tapestry, Inc., a global house of brands, Coach is committed to fostering a diverse and inclusive workplace that nurtures creativity and collaboration.
Role & Responsibilities
- Develop and execute comprehensive brand marketing strategies to enhance brand visibility and equity.
- Oversee media planning and buying activities to ensure alignment with brand objectives.
- Collaborate with cross-functional teams to integrate marketing campaigns across various channels.
- Analyze market trends and consumer insights to inform strategic decisions.
- Manage relationships with external agencies and partners to optimize marketing efforts.
- Monitor and report on the effectiveness of marketing initiatives and campaigns.
Qualifications
- Proven experience in brand marketing and media management within the luxury fashion industry.
- Strong leadership skills with the ability to manage and inspire a team.
- Excellent analytical skills and the ability to interpret complex data.
- Proficiency in media planning and buying processes.
Skills
Experience
A minimum of 8 years in brand marketing and media management, preferably within the luxury fashion sector.
Education
Bachelor's degree in Marketing, Business Administration, or a related field.
Benefits
Competitive benefits package including health insurance, retirement plans, and employee discounts on luxury products.
Culture
Coach fosters a dynamic and inclusive culture that encourages innovation and creativity. The brand values diversity and collaboration, providing a supportive environment where employees can thrive and contribute to the brand's legacy of excellence.