Assistant Store Manager

Overview

Coach is an American luxury house known for iconic leather goods, handbags and accessories. As part of Tapestry, Inc., the brand operates a global retail network and places emphasis on design, craftsmanship and talent development. The company offers a fast-paced retail environment with opportunities for leadership and cross‑functional growth.

Role & Responsibilities

• Drive store sales and profitability by developing and executing sales strategies and initiatives across all categories in partnership with the Store Manager.
• Lead clienteling and customer relationship programmes to cultivate long‑term loyalty and repeat business.
• Coach, mentor and evaluate store associates; create action plans and deliver timely feedback to develop a high‑performing team.
• Manage daily store operations including POS procedures, inventory control, loss prevention and adherence to brand standards.
• Forecast business needs and support payroll, staffing, scheduling and merchandising decisions to optimise productivity.
• Recruit, interview and onboard talent; maintain a talent bench and support succession planning with the Store Manager.
• Resolve customer escalations with a solution‑oriented approach and represent the brand at local market events and partnerships.
• Ensure visual, aesthetic and safety standards of the store interior and exterior in coordination with corporate resources.
• Delegate responsibilities, empower team members and foster a positive environment that promotes shared goals and recognition.

Qualifications

• 1–3 years of prior management experience in a luxury retail or premium service environment preferred.
• Demonstrated track record of meeting or exceeding sales targets and building client relationships.
• Proven ability to coach, develop and manage retail teams; experience with performance management and action planning.
• Familiarity with retail operations including POS procedures, inventory control and loss prevention.
• Flexible availability to work nights, weekends, holidays and peak retail traffic periods.
• Ability to lift up to 25 pounds frequently and up to 50 pounds occasionally; capable of standing, bending and moving merchandise.
• High school diploma or equivalent required; college degree preferred.

Skills

Experience

Preferred 1–3 years of previous management experience in a luxury retail service environment with knowledge of fashion trends and competitive market dynamics.

Education

High school diploma or equivalent required; college degree preferred.

Culture

Coach offers a design‑driven, customer‑centric retail culture that values craftsmanship, creativity and personal development. The brand fosters collaborative teams and promotes internal mobility, with emphasis on high service standards and commercial accountability.