Christian Dior Traffic Strategy Lead

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Employment Full-time
Seniority Lead
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Parfums Christian Dior — Tokyo: Traffic Strategy Lead to optimise performance media, guide media investment and accelerate e‑commerce growth.

Overview

Parfums Christian Dior is the fragrance and cosmetics division of the House of Dior and operates within the LVMH luxury group. The brand combines haute couture sensibility with rigorous product and brand stewardship, offering employees exposure to global luxury marketing, cross‑disciplinary collaboration and high standards of creativity and craftsmanship.

Role & Responsibilities

  • Analyze digital traffic sources and on‑site behaviour to identify high‑performing segments, optimise conversion paths and lift ROI across channels.
  • Define and execute data‑driven media investment plans, leveraging client data, sales trends and category performance to align spend with e‑commerce KPIs.
  • Lead strategy, planning and execution of performance media (search, display, social, affiliate) to drive qualified traffic and maximise on‑site conversion.
  • Develop and maintain measurement frameworks, dashboards and attribution analyses to evaluate traffic quality and media effectiveness; translate insights into tactical recommendations.
  • Collaborate closely with Branding Media, CRM, Data & AI, CRO and HQ Digital teams to ensure full‑funnel integration and consistency with global guidelines.
  • Manage relationships with external media agencies: set briefs, align on KPIs and oversee execution to ensure performance outcomes.
  • Contribute to Marketing Mix Modeling and attribution modelling efforts to improve media ROI and refine budget allocation.
  • Monitor platform and consumer trends to introduce innovative tactics and embed best practices into media and traffic strategy.

Qualifications

  • Bachelor’s degree in Marketing, Business, Data Analytics or a related discipline; advanced degree preferred.
  • Minimum 3 years of relevant experience in performance media, digital marketing or e‑commerce growth; 5–8 years preferred for senior candidates.
  • Demonstrable track record managing media investments and optimising paid traffic for conversion.
  • Strong analytical aptitude with hands‑on experience in attribution, MMM and KPI‑driven planning.
  • Proficiency with analytics and reporting tools (GA4, Adobe Analytics, Tableau) and experience with CRM/CDP platforms.
  • Experience collaborating with media agencies and cross‑functional stakeholders; excellent stakeholder management and communication skills.
  • Fluency in Japanese and English preferred.

Skills

GA4 Adobe Analytics Tableau CRM/CDP platforms Marketing Mix Modeling (MMM) Attribution modeling CRO Search Display Social Affiliate Media agency management Business intelligence and traffic analysis

Experience

Minimum of 3 years’ relevant experience in performance media, digital marketing or e‑commerce growth; ideally 5–8 years with proven responsibility for media investment and conversion optimisation.

Education

Bachelor’s degree in Marketing, Business, Data Analytics or related field; advanced degree a plus.

Culture

The House fosters a heritage‑driven yet innovative culture that prizes creativity, excellence and collaborative craftsmanship. As part of LVMH, the brand emphasizes cross‑disciplinary teamwork, high standards of execution and opportunities to contribute to global luxury marketing initiatives.