Social Experience Strategist

Overview

Parfums Christian Dior is the fragrance and cosmetics division of a leading luxury conglomerate, operating globally under the LVMH umbrella. The Maison is recognised for its creative rigour, haute-parfumerie expertise and couture-informed approach to beauty, offering employees a culture that prizes craftsmanship, aesthetic excellence and cross-disciplinary collaboration.

Role & Responsibilities

• Define and lead the mid- to long-term roadmap to evolve LINE from a messaging channel into an integrated customer engagement ecosystem.
• Develop and execute annual and monthly LINE communication strategies aligned with brand and commercial objectives, owning the channel within the omnichannel framework.
• Plan, brief and direct creative formats for LINE (broadcast messages, rich menus, cards), ensuring strict adherence to luxury brand tone and visual guidelines.
• Own LINE CPF advertising strategy including annual planning, budget allocation, audience segmentation and KPI setting.
• Design end-to-end customer journeys initiated via LINE that drive traffic and conversion across e-commerce and retail touchpoints.
• Translate campaign and user-behaviour data into actionable insights; monitor KPIs such as open rate, CTR, CVR, revenue contribution and unsubscribe/block rate.
• Integrate qualitative social listening insights with quantitative analytics to provide holistic performance assessment and optimisation recommendations.
• Manage cross-functional stakeholder relationships (HQ, Brand, PR, CRM, E‑commerce, IT, Retail) and coordinate external agencies/vendors to ensure excellence in execution.
• Prioritise and plan enhancements (1-to-1 chat, appointment booking, service integration, purchase-linked experiences) to enrich the client experience.

Qualifications

• Minimum 3 years' experience in owned media marketing, digital engagement, social CRM or customer communications; experience within luxury or premium brands strongly preferred.
• Native-level Japanese proficiency and business-level English.
• Proven ability to develop channel strategy and audience segmentation for owned social/messaging platforms.
• Strong analytical aptitude with experience translating engagement and conversion metrics into optimisation strategies.
• Demonstrated experience working within strict brand guidelines and delivering high-quality creative output.
• Excellent project management skills with the ability to coordinate complex, cross-functional initiatives and meet deadlines.

Skills

Experience

At least 3 years of hands-on experience in digital engagement, owned-media or CRM roles, ideally within luxury or premium consumer brands, with demonstrable results in messaging-platform activation and omnichannel integration.

Education

Bachelor's degree or equivalent in Marketing, Communications, Business, or a related discipline preferred.

Culture

The Maison cultivates a refined, creative workplace where craftsmanship and aesthetic integrity are paramount. Employees operate within a global, multidisciplinary environment that values rigorous brand stewardship, collaborative problem‑solving and professional development opportunities across retail, marketing and product disciplines.