Sales Associate

Seniority Mid-Level
Posted Mar 15, 2026

Christian Dior Couture seeks a Sales Associate in Ho Chi Minh City to deliver luxury client experiences and drive boutique sales.

Overview

Christian Dior Couture, a leading maison within the LVMH Group, is celebrated for its heritage, craftsmanship and savoir‑faire in haute couture and leather goods. As an employer, Dior emphasizes client‑centred service, meticulous attention to brand image and opportunities for professional development within a high‑standards luxury retail environment.

Role & Responsibilities

  • Achieve individual and boutique sales targets through proactive client outreach, expert product knowledge and effective selling techniques, including cross‑selling across product categories.
  • Develop and maintain long‑term client relationships by delivering personalised, discreet and anticipatory service; organise private appointments and participate in boutique events to strengthen loyalty.
  • Perform clienteling activities and keep the CRM (Be Dior) updated regularly to support client development and boutique performance.
  • Ensure exceptional in‑store experience: provide a warm, professional welcome, deliver after‑sales service and resolve client enquiries to reinforce the brand’s reputation.
  • Maintain boutique standards including visual merchandising, selling‑floor presentation and provide support to back‑of‑house operations to optimise boutique efficiency.

Qualifications

  • Minimum 3 years of proven retail experience, preferably within luxury fashion or premium accessories.
  • Excellent interpersonal and communication skills with a service‑oriented, client‑centric approach.
  • Strong sales acumen and refined selling techniques, including cross‑selling and clienteling.
  • Team player with a willingness to learn and adapt in a fast‑paced, high‑standard retail environment.
  • Passion for luxury fashion and commitment to upholding brand image and merchandising standards.

Skills

Be Dior Clienteling Cross-selling Visual merchandising After-sales service Boutique operations Interpersonal communication Selling techniques

Experience

Minimum 3 years of relevant experience in retail, with documented achievement of sales targets and experience delivering high‑touch client service in a luxury environment.

Education

High school diploma or equivalent; tertiary studies in fashion, retail, business or hospitality are advantageous but not required.

Culture

Dior fosters a culture rooted in heritage, artistry and exacting standards; the boutique environment values discretion, personalised service and collaborative teamwork. Employees are expected to embody the maison’s aesthetic and client‑first ethos while benefiting from structured retail practices within the LVMH family.