Public Relations Executive

Location ShanghaiShanghaiChina
Type Full-Time
Seniority Mid-Level
Posted Mar 3, 2026
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Join Parfums Christian Dior in Shanghai as a Public Relations Executive. This full-time role involves managing PR strategies and campaigns for the Premium SKC line. Ideal candidates will have 2-3 years of PR experience and a passion for the beauty industry.

Overview

Parfums Christian Dior, a distinguished entity within the Perfumes & Cosmetics division, is renowned for its commitment to excellence and innovation in the luxury beauty sector. As part of the esteemed LVMH group, the brand offers a dynamic and inspiring work environment that fosters creativity and professional growth.

Role & Responsibilities

  • Execute the annual strategy for Premium SKC product press releases and press kit development, ensuring top-tier media relations and print editorial coverage to maintain DMR ranking.
  • Support and enhance Premium SKC social media campaigns.
  • Assist in the execution of local PCD PR events, ONE DIOR PR events, and SKC retail event PR activities.
  • Manage and activate Premium SKC celebrity engagements.
  • Update and maintain the central mailing and clipping platform for SKC.
  • Prepare monthly PR reports, competitor analysis, and manage internal document filing for SKC.
  • Oversee daily management of agencies and vendors.

Qualifications

  • University graduate or higher education degree

Skills

Strong passion for the beauty industry and a desire to develop within the PR sector. Excellent interpersonal communication and coordination skills. Enthusiasm for digital and social media platforms. Ability to manage multiple tasks efficiently under pressure. Fluency in Mandarin and English, both written and spoken. Proficiency in Microsoft Word, Excel, PowerPoint, and AI tools.

Experience

2-3 years of public relations experience, with a focus on social media. Experience with beauty brands, either in-house or agency, is preferred.

Education

University graduate or above

Benefits

The position offers a comprehensive benefits package, including opportunities for professional development and career advancement within a prestigious global brand.

Culture

Parfums Christian Dior fosters a culture of innovation, creativity, and excellence. Employees are encouraged to push boundaries and contribute to the brand's legacy of luxury and sophistication. The work environment is collaborative, with a strong emphasis on cross-functional teamwork and professional growth.