Paid Media Data Analytics Assistant (Alternance)

Overview

Parfums Christian Dior is the fragrance and cosmetics division of the Christian Dior fashion house, operating within the LVMH group. The Maison is recognised for its haute-jewellery approach to beauty — combining creative direction, craftsmanship and global distribution across perfumes, makeup and skincare. As an employer it offers a high‑standards, international environment where brand heritage and innovation converge.

Role & Responsibilities

• Ensure media data integrity and compliance (access, audits, taxonomy): collect, clean and verify datasets to guarantee high-quality input for reporting (≈25%).
• Support the management and optimisation of digital dashboarding tools (e.g., Datorama, Power BI), maintaining data quality and adherence to naming conventions (≈20%).
• Perform in-depth analysis of Paid Media campaign performance — synthesise campaign reports, IAS audits and taxonomy reports — and produce strategic insights and optimisation recommendations (≈30%).
• Monitor daily Paid Media campaign activity across product categories (fragrance, make‑up, skincare) and international markets; contribute to the creation of media campaign guidelines (≈10%).
• Coordinate the management and sharing of international CRM audiences with CRM, IT and local media teams, including the creation of Lookalike segments (≈10%).
• Conduct ongoing competitive and technology watch to identify Paid Media trends and innovations across major digital partners (Meta, Google, TikTok) (≈5%).

Qualifications

• Enrolled in a Master’s programme (Bac+4/5) in business, communications, marketing, digital or an equivalent university curriculum.
• Fluent in French and English (spoken and written) — both languages mandatory.
• Strong analytical mindset with rigorous attention to data quality and taxonomy.
• Excellent interpersonal and communication skills; proven ability to collaborate with cross‑functional and international teams.
• Proactive learning agility and solution‑oriented approach in a fast‑paced, matrixed environment.
• Genuine interest in luxury, cosmetics and digital marketing.

Skills

Experience

Entry-level. Academic experience or one first internship in digital marketing, media or communications is preferred but not mandatory.

Education

Currently preparing a Master’s degree (Bac+4/5) in business, communications, marketing, digital or equivalent.

Culture

The Maison places creative excellence, craftsmanship and inclusivity at the heart of its workplace culture. Teams operate in a collaborative, international environment that values precision, aesthetic ambition and continuous learning, reflecting the Maison’s blend of heritage and modernity.