Assistant Product Manager, PR & Category

Overview

Parfums Christian Dior is the fragrance and cosmetics division of the Dior house, operating within the LVMH group. The maison is recognised for its creative leadership, uncompromising quality and global luxury positioning, offering a fast-paced, brand-driven environment for professionals in beauty, marketing and retail operations.

Role & Responsibilities

• Develop and implement an annual PR and KOL strategy aligned with brand objectives to increase awareness and desirability in Indonesia.
• Negotiate editorial coverage, collaboration fees and contractual terms with media, KOLs and celebrities; manage renewals and scope of work.
• Localise and amplify global creative assets; author and validate press releases and collaborate with regional PR for approvals and dissemination.
• Plan, coordinate and execute PR events (local and selected overseas) in close partnership with visual merchandising, training and product teams.
• Prepare monthly PR reporting, including competitor activity analysis and brand buzz metrics (e.g., Tribes EMV), for the regional PR team.
• Own end-to-end product management for one focus category: forecasting, launch tracking and on-shelf timing.
• Liaise with Central Registration to ensure timely product registration and compliance for launches in line with ASPAC schedules.
• Monitor competitor assortments and marketing mix to maintain competitive positioning and inform campaign strategy.
• Collaborate with sales and merchandising teams to secure product listing with key retailers and optimise planograms and assortment per door.
• Lead 360-degree campaign strategy and execution for the assigned focus category, coordinating cross-functional stakeholders.

Qualifications

• University or college degree.
• Minimum 3–5 years' proven experience in PR and/or product marketing, preferably within beauty or luxury FMCG.
• Proficient in English.
• Advanced proficiency with Microsoft Office 365, specifically Excel, PowerPoint, Word and Outlook.
• Strong analytical aptitude and problem-solving capability, with experience in forecasting and competitive analysis.

Skills

Experience

Minimum 3–5 years of hands-on experience in public relations, influencer/KOL management and product or category marketing; experience in beauty, cosmetics or luxury goods is highly desirable.

Education

Qualified university or college degree.

Culture

The role sits within a prestige beauty maison that emphasises creativity, craftsmanship and meticulous execution. The workplace culture values cross‑functional collaboration, high standards of brand guardianship and an international mindset suited to luxury marketing professionals.