Global Head of CRM

Location MeyrinGenevaSwitzerland
Type Full-Time
Seniority Senior
Posted Nov 3, 2025
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Join Chopard in Meyrin, Switzerland as the Global Head of CRM. Lead the transformation of global CRM strategy, fostering customer-centric culture and driving business impact.

Overview

Chopard, a distinguished name in Haute Horlogerie and Haute Joaillerie, is renowned for its creative audacity and commitment to ethical luxury. As part of a family-owned Maison, Chopard infuses its values and traditions into its relationships with employees and clients, ensuring an extraordinary brand experience. With over 45 crafts unified under its banner, Chopard excels in Swiss watchmaking and high jewellery creation.

Role & Responsibilities

  • Lead the design and implementation of a scalable CRM infrastructure in collaboration with IT.
  • Ensure data accuracy, governance, and compliance with privacy regulations.
  • Spearhead the adoption of advanced CRM functionalities, such as AI-driven personalization, marketing automation, and predictive analytics.
  • Partner with IT and external vendors to future-proof CRM technology and ensure scalability across all markets.
  • Architect and lead the implementation of a comprehensive global CRM strategy, focused on deepening customer loyalty, increasing retention, and driving ROI.
  • Execute lifecycle campaigns across channels with tailored customer segmentation.
  • Oversee campaign performance, using A/B testing and analytics to optimize KPIs and ROI.
  • Collaborate with creative teams to ensure campaigns align with brand storytelling and values.
  • Enrich customer data through advanced segmentation and collaboration with data stakeholders.
  • Drive a cultural shift toward customer-centricity, embedding client data at the heart of decision-making.
  • Collaborate cross-functionally with retail, wholesale, IT, and marketing teams to align CRM initiatives with broader objectives.
  • Educate stakeholders on the value of CRM, driving alignment and commitment at all levels of the organization.
  • Lead training initiatives to enhance CRM expertise and build a data-driven mindset.
  • Manage feedback loops to refine CRM practices and drive continuous improvement.
  • Stay ahead of industry trends and integrate innovative CRM strategies to future-proof customer engagement.

Qualifications

  • 10+ years of senior leadership experience in CRM, customer engagement, or loyalty programs.
  • Demonstrated ability to scale global CRM operations and deliver measurable results.
  • Deep expertise in CRM platforms (Salesforce) and data analytics tools.
  • Strong skills in campaign management and customer segmentation.
  • Good understanding of Chinese and Asian CRM ecosystems.
  • Experienced in leading teams and managing cross-functional projects.
  • Fluent in French and English.

Skills

Strategic mindset with the ability to inspire cross-functional teams. Positive, proactive, and adaptable with excellent interpersonal skills. Proficiency in CRM platforms and data analytics tools. Ability to drive organizational change and customer-centric transformation.

Experience

Over 10 years of senior leadership experience in CRM, customer engagement, or loyalty programs, with a proven track record in scaling global CRM operations.

Benefits

Permanent full-time position with opportunities for professional growth and development within a prestigious luxury brand.

Culture

Chopard fosters a family spirit and a customer-first culture, emphasizing ethical and responsible luxury. The company values creativity, tradition, and innovation, creating a dynamic and inspiring workplace environment.