Traffic Acquisition Project Assistant (Alternance / Work‑Study)

Overview

Chanel is an iconic French luxury house with global operations across couture, ready‑to‑wear, accessories, watches, fine jewellery and beauty. The Parfums & Beauté division combines heritage brand positioning with data‑driven digital commerce, seeking disciplined creativity and rigorous execution. As an employer, Chanel is known for high standards of craftsmanship, a strong brand culture and investment in talent development across markets.

Role & Responsibilities

• Support the planning and execution of traffic acquisition campaigns across search, social and programmatic channels for Parfums Beauté Europe.
• Assist in coordinating campaigns across three European divisions, liaising with internal marketing, e‑commerce, CRM and external agency partners.
• Produce regular performance reports and dashboards, monitor KPIs (traffic, CAC, ROAS), and flag anomalies or optimisation opportunities.
• Help implement and validate tracking, tagging and attribution setups in collaboration with Analytics/IT (e.g., GTM, pixels, server‑side tags).
• Contribute to A/B testing and conversion rate optimisation initiatives and document learnings for roll‑out across markets.
• Support budget tracking, campaign calendars and the administrative workflow for media buys and invoices.

Qualifications

• Enrolled in a Bachelor’s or Master’s program in Marketing, Digital Marketing, E‑commerce, Business or equivalent (alternance/work‑study eligible).
• Strong analytical mindset with attention to detail and a data‑oriented approach to optimisation.
• Excellent organisational and stakeholder‑management skills; proven ability to coordinate across teams and agencies.
• Fluent in French and professional working proficiency in English.
• Right to work in France for the full duration of the alternance contract.

Skills

Experience

Previous internship experience in digital acquisition, e‑commerce, or a digital agency is preferred but not mandatory; practical exposure to paid media campaigns and tracking implementations is an advantage.

Education

Currently enrolled in a Bachelor's or Master's program in Marketing, Digital Marketing, Business, Communication or related field (alternance/work‑study eligible).

Culture

Chanel cultivates a culture of excellence where creativity, precision and discretion converge. The organisation values craftsmanship and professional development, offering a collaborative environment that blends heritage brand standards with progressive digital transformation.