Social Media Intern

Overview

Chanel is an iconic French luxury Maison renowned for couture, ready-to-wear, accessories, fragrance and beauty. As an employer, Chanel emphasises artisanal craft, creative excellence and meticulous brand stewardship across global markets. The Tokyo team operates at the intersection of global brand direction and local cultural insight, delivering high‑quality content and experiences for a discerning clientele.

Role & Responsibilities

• Support the Tokyo social media team in planning, producing and publishing platform‑specific content (organic posts, Stories, Reels, short video).
• Draft and edit copy in the brand voice for captions, microcopy and localised messaging across channels.
• Assist with community management: monitor comments and messages, escalate customer queries, and maintain tone and response guidelines.
• Schedule and maintain the content calendar; coordinate shoot logistics, talent, and asset delivery with studio and retail teams.
• Compile weekly and monthly performance reports using analytics to identify trends and opportunities; present insights to the social team.
• Research local cultural trends, platform behaviours and competitive activity to inform creative briefs and campaign tactics.
• Collaborate with creative, PR, retail and regional teams to ensure on‑brand execution and compliance with global guidelines.

Qualifications

• Currently enrolled in or recently completed a degree in Marketing, Communications, Media, Journalism, or a related discipline.
• Excellent written communication and copywriting skills with strong attention to tone, grammar and localisation.
• Social‑first creative sensibility with a demonstrable understanding of Instagram, TikTok and YouTube formats.
• Organised, proactive and able to manage competing deadlines in a fast‑paced, high‑standards environment.
• Keen interest in luxury fashion, brand storytelling and visual culture; discretion and respect for brand confidentiality.

Skills

Experience

Internship level: 0–1 years of practical experience in social media, content creation or a communications role. Prior internships or freelance projects handling channels or short‑form video are advantageous.

Education

Enrolled in or recently graduated from a Bachelor's or Master's programme in Marketing, Communications, Media, Journalism or a related field.

Culture

Chanel fosters a culture of craftsmanship, creativity and impeccable attention to detail. Teams operate with a high degree of collaboration between creative, commercial and regional functions while upholding the Maison’s standards of discretion and quality.