Marketing Manager, Fragrance

Overview

Chanel is an independent, privately held French maison renowned for haute couture, accessories, beauty and fragrances. The brand combines heritage craftsmanship with contemporary luxury, operating worldwide through a network of owned boutiques, selective retail partners and global marketing platforms. As an employer, Chanel emphasises creative excellence, meticulous attention to detail and long-term development of talent across retail, product and marketing disciplines.

Role & Responsibilities

• Define and execute the local marketing strategy for fragrance in Hong Kong aligned with regional and global brand objectives.
• Develop integrated campaign plans (above- and below-the-line) encompassing PR, digital, social, influencer, CRM and retail activations.
• Lead product launch planning and execution, including briefing and managing external creative and media agencies.
• Coordinate cross-functionally with regional marketing, retail, sales, visual merchandising and supply chain to ensure seamless commercial execution.
• Manage marketing budgets, track spend and measure campaign ROI and KPIs to optimise performance.
• Adapt global creative and brand guidelines for the local market while safeguarding brand integrity and regulatory compliance.
• Build and maintain strong relationships with trade partners, media, influencers and retail teams to drive brand visibility and sell-through.
• Produce timely performance reports and market insights to inform regional strategy and product planning.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or related field; advanced degree (MBA or master’s) preferred.
• Minimum of 5 years’ experience in marketing within luxury beauty or fragrance, ideally with responsibility for launches and integrated campaigns.
• Proven experience working with creative, media and digital agencies and managing marketing budgets.
• Deep understanding of the Hong Kong and Greater China luxury beauty market, consumer behaviours and retail landscape.
• Strong analytical capability with experience using campaign metrics to drive decisions; excellent project and stakeholder management skills.

Skills

Experience

At least 5 years of progressively responsible marketing experience within luxury beauty or fragrance, with demonstrable success in product launches, integrated campaigns and commercial performance in the Hong Kong/Greater China market.

Education

Bachelor’s degree in Marketing, Business, Communications or related discipline; MBA or master’s preferred.

Culture

Chanel cultivates a culture of creative excellence, discretion and craft-led innovation. Employees operate within high standards of quality and brand stewardship, collaborating across global teams to translate heritage into contemporary luxury experiences.