Market Research Assistant (Alternance)

Overview

Chanel is an iconic global luxury fashion and beauty house known for its heritage craftsmanship, rigorous attention to detail and discreet exclusivity. As a privately held maison within a family-owned group, Chanel combines artisanal savoir-faire with global commercial operations across fashion, fragrance, cosmetics and accessories, offering a sophisticated corporate environment for talent in creative, marketing and commercial disciplines.

Role & Responsibilities

• Support end-to-end market research projects: brief agencies, manage fieldwork timetables, and ensure quality control of incoming data.
• Perform quantitative and qualitative analyses on consumer, category and competitive datasets to extract actionable insights.
• Prepare clear, executive-ready presentations and reporting dashboards for Marketing and Corporate stakeholders using PowerPoint and visualization tools.
• Contribute to tracking studies, brand health metrics and ad hoc analyses (pricing, segmentation, launch testing), and help maintain reporting dashboards.
• Coordinate with cross-functional teams (product, retail, digital) and external research partners to align methodologies and deliverables.
• Assist with budget tracking, vendor invoicing follow-up and research documentation to ensure compliance with internal processes.

Qualifications

• Currently enrolled in an undergraduate or graduate programme in Marketing, Business, Economics, Statistics, Data Science or a related discipline (alternance/apprenticeship eligible).
• Strong analytical mindset with ability to interpret quantitative and qualitative research outputs and translate them into commercial recommendations.
• Excellent written and verbal communication skills for concise reporting to senior stakeholders.
• High level of organisation, autonomy and comfort working within cross-functional, fast-paced corporate environments.
• Fluency in French is typically expected for a Paris-based corporate role; proficiency in English is an asset (not explicitly stated in source).

Skills

Experience

Previous internship or project experience in market research, consumer insights, marketing analytics or consulting is preferred (typically 6–12 months). Practical exposure to survey design, fieldwork coordination or dashboard reporting will be valued.

Education

Enrolled in a Bachelor’s or Master’s programme in Marketing, Market Research, Statistics, Economics, Data Science or a related field (suitable for alternance/apprenticeship candidates).

Culture

Chanel cultivates a culture of craftsmanship, discretion and excellence, where attention to detail and aesthetic sensibility meet rigorous commercial discipline. Employees operate within a collaborative, high-standard environment that values creativity, professional development and cross-disciplinary exposure across fashion, beauty and corporate functions.