Head of Visual Merchandising — Fashion

Location ShanghaiShanghaiChina
Type Other
Seniority Director
Posted Mar 16, 2026
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Chanel — Head of Visual Merchandising (Fashion) in Shanghai. Lead regional VM strategy, creative direction and team leadership across boutiques and flagships.

Overview

Chanel is an independent French luxury house renowned for its haute couture, ready-to-wear, accessories, fragrance and beauty businesses. The company places premium value on artisanal savoir‑faire, creative leadership and heritage craftsmanship, operating a global retail network of boutiques and flagships while maintaining a culture of discretion and high standards.

Role & Responsibilities

  • Define and execute the regional visual merchandising strategy for fashion collections, ensuring cohesion with global brand campaigns and seasonal directives.
  • Conceptualize and approve window schemes, in‑store displays and shopfloor directives from concept through installation and maintenance.
  • Lead, mentor and develop the local VM team; set standards, provide training and review store compliance with visual guidelines.
  • Collaborate closely with Retail, Store Design, Marketing and Buying to align merchandising concepts, product adjacencies and campaign roll‑outs.
  • Manage budgets, production timelines and relationships with display vendors, set builders and prop suppliers.
  • Drive visual performance metrics and store audits; propose corrective actions to optimise conversion, dwell time and presentation quality.
  • Travel regularly to flagships and boutiques to supervise installations, ensure fidelity to creative intent and adapt concepts to local store formats.

Qualifications

  • Proven leadership in visual merchandising within luxury fashion (senior/regional remit).
  • Strong aesthetic sensibility with deep understanding of luxury presentation and high‑end retail standards.
  • Excellent stakeholder management and communication skills across cross‑functional teams.
  • Proven ability to manage budgets, timelines and third‑party suppliers.
  • Fluent written and verbal presentation skills appropriate for senior external and internal engagements.

Skills

Visual merchandising strategy Window and in‑store display direction Space planning and product adjacencies Team leadership and coaching Budget management and vendor oversight Store audit and KPI analysis Cross‑functional collaboration (Retail, Marketing, Store Design)

Experience

Typically requires 8+ years of progressive visual merchandising experience within luxury fashion, including several years in a leadership or regional role responsible for multi‑unit execution and team management.

Education

Bachelor's degree in Fashion, Visual Merchandising, Interior Design or related field, or equivalent professional experience.

Culture

Chanel combines rigorous respect for heritage craftsmanship with a demanding creative ambition, encouraging employees to deliver exacting standards of quality and presentation. The workplace values discretion, collaborative cross‑discipline partnership and deep expertise in luxury retail execution.