Group Director, Visual Merchandising

Location AtlantaGeorgiaUSA
Type Other
Seniority Director
Posted Mar 16, 2026
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Chanel seeks a Group Director, Visual Merchandising (South East) based in Atlanta, USA to lead regional VM strategy and execution.

Overview

Chanel is an independent, Paris-born maison renowned for haute couture, ready-to-wear, accessories, fragrance and beauty. As a global luxury house, Chanel operates a network of flagship stores and boutiques and places a premium on craftsmanship, creative leadership and an uncompromising standard of brand presentation across retail environments.

Role & Responsibilities

  • Define and execute the visual merchandising strategy for the South East region, ensuring alignment with global brand direction and seasonal campaigns.
  • Lead, mentor and develop a regional team of Visual Merchandisers and store-based VM leaders; set objectives, review performance and deliver continuous skills development.
  • Design and approve window concepts, in-store floor sets and visual guidelines for key launches, balancing creative ambition with commercial imperatives.
  • Collaborate with regional retail operations, store managers and merchandising planners to maximize sell-through, optimize product adjacencies and ensure consistent execution of VM standards.
  • Manage project timelines, vendor relationships and installation logistics for regional rollouts, pop-ups and seasonal resets, including budget oversight.
  • Partner with global creative, marketing and product teams to adapt global VM concepts to regional retail architecture and customer behaviours.
  • Establish and monitor KPIs for visual impact and commercial performance; translate insights into iterative improvements and training modules.
  • Represent the brand on-site during major installs and provide hands-on direction to ensure highest standards of presentation.

Qualifications

  • Proven leadership in luxury visual merchandising or retail design, with the ability to manage and inspire multi-location teams.
  • Strong commercial acumen with demonstrable results linking visual strategy to sales performance and KPI improvement.
  • Exceptional aesthetic judgment with a deep understanding of luxury retail environments, materials and fabrication constraints.
  • Excellent communication skills with the ability to influence cross-functional stakeholders and present concepts to senior leadership.
  • Willingness to travel frequently across the region and to participate in hands-on store implementations.

Skills

Visual merchandising strategy Window and in-store concept development Retail project management Budget and vendor management Team leadership and talent development Retail KPI analysis and sell-through optimisation Cross-functional collaboration Presentation and concept storytelling

Experience

Extensive experience in visual merchandising within the luxury retail sector; typically 8+ years with progressive responsibility including regional or multi-store leadership and proven delivery of commercial and creative outcomes.

Education

Bachelor's degree in Visual Merchandising, Retail Design, Fashion, Interior Design or a related field preferred, or equivalent professional experience.

Culture

Chanel cultivates a culture of exacting craftsmanship and creative excellence, where aesthetic sensitivity is matched by rigorous operational standards. The work environment rewards leadership, attention to detail and collaboration across creative and commercial teams within a fast-paced international retail network.