Digital Merchandising Project Assistant (Work‑Study)

Overview

Chanel is an independent, vertically integrated luxury house renowned for haute couture, ready‑to‑wear, accessories, fragrance and beauty. The brand combines a deep heritage of craftsmanship with contemporary creative direction and invests in digital and retail excellence. As an employer, Chanel emphasizes craftsmanship, discretion, and a culture that balances creative rigor with operational precision.

Role & Responsibilities

• Support the Digital Merchandising Project Manager in planning and executing online merchandising initiatives for fashion collections and seasonal launches.
• Coordinate cross‑functional stakeholders including e‑commerce, buying, product, visual merchandising, marketing and external agencies to ensure timely delivery of digital assets.
• Manage product onboarding workflows and ensure accuracy of product information, imagery and categorization within the CMS/PIM.
• Assist with the creation and implementation of online assortment strategies, filters, and navigation to maximise conversion and sell‑through.
• Perform quality assurance of product pages, visual placements and promotional content across desktop and mobile channels.
• Monitor and report on merchandising KPIs (traffic, conversion, AOV, sell‑through) and prepare concise performance summaries for stakeholders.
• Maintain project timelines, update task trackers and contribute to post‑launch reviews and iterative merchandising improvements.
• Support ad hoc digital initiatives such as site visual updates, A/B tests and content localisation for regional markets.

Qualifications

• Currently enrolled in a Bachelor's or Master's programme in Digital Marketing, E‑commerce, Fashion Business, Business Administration or equivalent (work‑study / alternance contract).
• Strong organisational skills with the ability to manage multiple priorities and strict launch deadlines.
• Keen interest in luxury fashion, product curation and online customer experience.
• Excellent written and verbal communication skills, with professional fluency in French preferred.
• Analytical mindset with the ability to synthesise data into clear, actionable insights.
• Autonomy, attention to detail and a collaborative approach to cross‑disciplinary work.

Skills

Experience

Prior internship or part‑time experience in e‑commerce, digital merchandising, product management or retail operations is advantageous but not mandatory; candidates should demonstrate relevant academic projects or practical exposure to online retail.

Education

Enrolled in a relevant undergraduate or graduate programme (Digital Marketing, E‑commerce, Fashion Management, Business) qualifying for an alternance/work‑study contract.

Culture

Chanel fosters a culture of meticulous craftsmanship, creative excellence and discretion. Teams operate with high standards, cross‑disciplinary collaboration and a focus on sustaining the brand's heritage while embracing digital innovation.