CRM Project Assistant — Fragrance & Beauty (Alternance)

Location Neuilly-sur-SeineÎle-de-FranceFrance
Type Internship
Seniority Intern
Posted Mar 16, 2026
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Chanel — Neuilly-sur-Seine: CRM Project Assistant (Alternance) for Parfums & Beauté, apprenticeship starting Sept 2026.

Overview

Chanel is an iconic French luxury house renowned for haute couture, ready-to-wear, accessories, fragrance and beauty. Privately held, the Maison is recognised for its uncompromising standards of craftsmanship, creativity and brand stewardship across global markets.

Role & Responsibilities

  • Support end-to-end execution of CRM campaigns for the Fragrance & Beauty division, including briefings, timelines and QA prior to deployment.
  • Collaborate with marketing, digital, merchandising and creative teams to ensure campaign assets, localisation and client journeys are aligned with brand guidelines.
  • Prepare audience segmentations and campaign recipient lists in coordination with the data team; assist with A/B testing and targeting validation.
  • Monitor campaign performance and produce regular KPI reports and post-campaign analyses to inform optimisation.
  • Coordinate with external agencies and technology partners for campaign setup, testing and troubleshooting.
  • Contribute to the CRM project roadmap and participate in workshops to refine customer journeys and lifecycle strategies.

Qualifications

  • Enrolled in an approved alternance/apprenticeship programme (Bachelor's or Master's) in Marketing, Digital Communication, Business or related discipline.
  • Strong organisational skills with the ability to manage multiple tasks and deadlines in a fast-paced environment.
  • Clear written and verbal communication skills; meticulous attention to detail for asset and content review.
  • Analytical mindset with basic competency in campaign performance interpretation and reporting.
  • A proactive, collaborative attitude and respect for luxury brand standards and discretion.

Skills

CRM campaign management Segmentation and targeting Email marketing operations Campaign QA and testing KPI reporting and performance analysis Project coordination and stakeholder management Microsoft Excel and PowerPoint

Experience

Previous internship or coursework experience in CRM, digital marketing, or campaign execution is preferred; demonstrated exposure to email or lifecycle marketing and cross-functional project work is advantageous.

Education

Currently enrolled in a Bachelor's or Master's programme in Marketing, Digital Communication, Business Administration or a related field (alternance/apprenticeship track).

Culture

The Maison values creativity, meticulous craftsmanship and quiet excellence. Teams operate with high standards, collaborative cross-disciplinary interaction and strong respect for brand identity and client experience.